External and internal. This is the division that sales specialists usually use. Internal, or psychological, needs are related to the concerns and experiences of customers. External, or social, needs are often related to the desire for social recognition, to create a special image, to join a social group.
Overt and covert. In both cases, the client is aware country code +91, india phone numbers of their needs, and the lack of satisfaction of the first ones causes anxiety, discomfort, negative emotions, etc. Therefore, the client is ready to pay for the product to solve their problem. As for the covert needs, they do not affect the client's state in any way, and therefore they do not show any desire to satisfy them.
Because each person is different, needs are a very individual matter depending on their personality, lifestyle, career, family, social groups they are in, health, wealth, current situation and many others.
Most common customer expectations
Expectations are less personalized, which does not mean that every customer will have the same. They are generally shaped by external factors, such as current market trends, consumer habits typical of a given culture, seasonality of the industry and special occasions, etc. Meeting everyone's expectations is practically impossible, but fortunately it is not necessary either. We can identify a group of those that consumers most often have regarding stores and products, and focus on them:
Honesty. Customers expect honesty and sincerity from you. Don't advertise what your product or service doesn't offer. Don't create false and unnecessarily high expectations. You need to make sure that you are providing clear information at all stages of customer interaction. Misinformation can cause you to lose current and potential customers.
Full product information. When customers buy a specific product, they want to know as much information as possible about it, its features, capabilities and operation. You need to make sure that they have access to all the necessary data, can compare the product with others available on the market and see if it meets their requirements.
