Time: April 12, 10:00, Auditorium 1
Izzi Smith, SEO Manager at Sixt Rent a Car
It’s not news that Google SERPs are richer than ever; we’re competing with countless space-consuming features that make it harder than ever to bring users to our sites. But don’t worry! My brand new BrightonSEO talk covers a lot of how you can use holistic, forward-thinking strategies to enhance your site’s search appearance to drive more (and more relevant!) visitors to your landing pages.
You should come watch my speech because
I will cover why Search Engines offer so many features and examine the goals of Searchers; how Google aims to meet them and how you can use this data to get inspiration to create compelling content;
I will give you some hot tips that you can implement right away on how to enhance your search snippets to attract clicks;
As the first main stage speaker of the day, I will wake you up with my SEO excitement and cheesy jokes.
Stand out online with a unique and engaging brand voice
Time: April 12, 14:55, Auditorium 2
-Bethany Joy, Freelance brand voice creator and wordsmith
This conversation is important because while it’s great to be SEO savvy united-kingdom telephone number data we also need to know how to create content that people will actually want to read and respond to once Google shows them it exists! And it’s not about writing ‘good’ copy in general – it’s about using language to showcase your organization’s unique personality and connect emotionally with potential customers.
If you’re ready to learn what brand voice is (and isn’t), why it’s important, and how your business can develop one, join this session so more people are inspired by your content and compelled to say yes to what you have to offer.
Because spoiler alert , you actually already have a brand voice — and if you've never thought about it, it's probably a bit silly and might even be turning people off from your business, so getting that right is pretty important;
Because I'll be using real-life examples and analyzing real brands - and let's be honest, it's always fun to look at what other companies are doing;
Because it's going to be practical - I'll finish with '5 steps to finding your brand voice' to make sure you're ready to put ideas into action when you leave the room.
Content Rebound: 5 Steps to Rebound When Your Campaign Fails
Time: April 12 at 15:20, Auditorium 2
Shannon McGuirk, Aira Public Relations Manager
Any content marketer, digital PR professional, or link builder has been there: you’ve sweated and launched a creative campaign, only to be disappointed when the news and links aren’t coming.
You have to have awkward conversations about the failed campaign and the pressure is on you to make sure the campaign performs and provides a good return on investment for stakeholders. Sounds familiar, right?
In my talk I will explain how to re-approach things and I promise that by the end of the session you too will adopt these approaches:
You’ll become familiar with real-world examples of campaign failures (including mine) and see that you’re not the only one who suffers from these failures;
You will know how to evaluate your failing content campaign and find where it went wrong using a framework;
You'll be armed with a 5-step plan to bounce back and breathe new life into the campaign.
You'll also laugh at my story of being interrogated by a journalist!
It’s easy to get up on stage and talk about how great some campaigns are and how incredibly successful they are, but you should come to this talk because it will help you overcome one of the biggest real-world content marketing challenges. By sharing my own failures and learnings, I hope to help others find the courage and determination to dig deep and bounce back when campaigns get tough.
Speed and Performance Optimization: How to Meet Users' High Expectations
Time: April 12, 10:00, Auditorium 2
Rachel Costello, Technical SEO and Content Manager at DeepCrawl
Rather than focusing on traditional speed metrics, this talk aims to think about how users actually perceive page loading. It looks at what their priorities are for a positive user experience and what we can do as SEOs and marketers to optimize these important aspects.
Here are some reasons why you should join me:
Understand what users expect from websites in terms of loading speed;
Learn how to tailor optimization efforts to the user and their perception of loading time;
Discover the future of web performance, speed, and some of the latest technologies.
Workplace productivity: Mindset mastery and meditation
Time: April 12 at 15:20, The Restaurant
Briony Gunson, Chief Operating Officer, Pole Star Digital
Aristotle once said, “Knowing yourself is the beginning of all wisdom.” We spend so much time and energy trying to understand our customers, our audience, our competitors… but turning that focus on ourselves is one of the most productive things you can do to better understand who we are.
This talk is all about SEO or Self-Optimization in the workplace - I'll be drawing on my experiences as both the Director of Operations at Pole Star Digital and a meditation teacher with beanddo . If you like something a little left field that touches on the human condition and draws on neuroscience and psychology to shed light on decision making, then this talk is for you. In fact, this talk is for anyone with a brain who wants to learn how to use it better.
Why should you join? Well...
You can learn more about our decision-making process and the huge impact our mindset has on our productivity and efficiency;
Learn how to master your mindset with meditation;
You can see what names like Steve Jobs and David Lynch say about meditation.
I will be running guided meditation trial sessions in the morning and afternoon breaks at BrightonSEO with Mick, founder of Beanddo, so do join in if you can - anyone is welcome, no previous meditation experience is necessary.
If you know of a talk you think should be on our list of must-see speakers at BrightonSEO, send us a message on social media or comment below and we'll add it to the list!
