Even then, subscribers weren't allowed to opt out until 2015. The FCC eventually brazil telephone number data fined the company $1.35 million and forced it to limit its tracking to Verizon services only. This was eye-opening for many netizens, as scrutiny of cookies and similar trackers increased. Data privacy regulations Generally speaking, data privacy laws protect the confidentiality and integrity of personal information.

They control how data is collected, processed, and stored, and ensure that only authorized parties can access it. One of the most important data privacy laws is the European Union’s General Data Protection Regulation (GDPR). It was introduced in 2016, replacing the previous Data Protection Directive. The GDPR covers the basic principles of data protection 5 , such as: Legality, fairness and transparency — Companies must obtain the informed and explicit consent of data subjects.