.. Stories Resources Topics Research Insights Training & Education Events costa rica phone number resource Advertise Don’t Hide — Mine Your Brand’s Robert Rose | Published: January , | High-level Strategy Your Brand Is Flawed. It Doesn’t Matter Who You Are Or What Your Company Does. The Character Of Your Brand Is Flawed.

Brands Behave Badly In Major And Minor Ways. Even The Most Well-intentioned Brand Efforts Go Awry. Elon Musk Has Arguably Purposely Acted Out To Devalue X’s Brand Value. Bud Light Had A Bad Brand Year In With A Flawed Marketing Campaign. Even Innovative Startup Openai Unintentionally Created A Brand Issue After Firing And Re-hiring Its Ceo And Co-founder Sam Altman.