Main keywords vs. longtail keywords

[samiaseo75]

The narrower the keywords, the cheaper your costs will be, but you will also achieve lower volumes. The opposite of narrowly focused (longtail) keywords, which contain four or more words, are main keywords.

We can imagine the breadth of keywords as follows:

main keyword: running shoes

common keyword: women's india car owner data running shoes

longtail keyword: women's adidas running shoes suitable for off-road use

The keyword “running shoes” may seem like a great fit for your business, but it’s not as specific as you’d like. It’s likely to be highly competitive, so you won’t see as much volume as you’d like. If you’re only trying to target women’s running shoes, “running shoes” shouldn’t be on your list, as you’ll get a lot of results when you type it into Google Search, including results for men’s running shoes. To broaden your keyword, try using words like “for” or “best” or “most comfortable.”

Longer terms tend to be cheaper, but as mentioned, they have lower volumes, so the ideal strategy is to combine both main and long-tail keywords.