Creating a collaborative post is a breeze, but you still need to find the menu.
Here are the steps to follow to use Collab mode on Instagram:
Create a post or reel as you normally would.
Go to the Identify People menu .
new post on Instagram with the menu to identify people
Click Invite a collaborator (only one collaborator allowed per post for now).
photo of roses with the button to identify a collaborator on Instagram
Once the content is shared, your collaborator receives an invitation in their private philippines phone number data messages. The content remains hidden until the collaborator accepts the invitation. Once the content is approved, it appears on both accounts.
Tips on the Collab feature on Instagram
This section provides you with concrete examples to show you how to use Collab mode on Instagram and help you take advantage of this feature.
Collaborate with influencers and content creators
The Collab feature is perfect for coordinating your brand's presence on Instagram with the influencers who promote it.
The share of social media marketers using influencer marketing has been growing steadily since 2019. Collab mode on Instagram enhances this essential part of your marketing activities.
Chart showing the share of US marketers using social media and influencer marketing between 2019 and 2022
Source: eMarketer
Remember that collaborations on Instagram are not a replacement for tagging branded content .
If you have a Creator account that uses the Brand Partnership feature, you must still mark it as a Paid Partnership to comply with advertising guidelines .
https://www.instagram.com/p/CnhqzvhqR3L/
This post by @lenamahfouf and @luxeol_officiel uses the Collab feature to share the post, but also the Paid Partnership mention to indicate that it is an advertisement.
Create Instagram posts in collaboration with other brands
Brand collaborations are ideal for Instagram collab posts. They allow two brands to pool their resources, giving both brands greater reach than if they had conducted marketing efforts separately.
Brand collaborations can also make your contests more engaging. Pair your product with a complementary brand and watch your engagement rate soar.
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Using Collab mode on Instagram provides the best possible discoverability for both your account and your partner's account. You can also create a collaboration between different accounts within your brand.
For example, Disneyland Paris uses the Collab feature to coordinate posts between its main account and its dedicated shopping account.
Promote user-generated content
User-generated content is already a vital part of social media marketing. The Collab feature gives it even more power.
Gaining the trust of your audience is key to ensuring the success of your social media marketing strategy. Posting user-generated content projects an image of authenticity , an effective way to gain that trust.
Mentioning your audience when they create content for you shows authenticity to other users. It also boosts engagement. After all, who wouldn't want to be featured by their favorite brand?
