Schedule content for all stages of the sales funnel

[Jahangir487]

In content marketing, the sales funnel is often simplified and divided into three stages: awareness, evaluation, and conversion.

Experienced content marketers use the terms TOFU, MOFU, and BOFU (for "Top of Funnel," "Middle of Funnel," and "Bottom of Funnel") to describe these different audiences. Therefore, when planning content, be sure to cover all stages of a potential customer's journey.

One of the best approaches is to schedule content for different levels of the funnel on different days of the week. If you only publish one piece of content per week, then every other week is sufficient.

Of course, you also need to use different categories or blogs to help rcs data brazil these different users navigate to the content designed to help them. Indeed, if you only produce TOFU content that answers basic questions, you won't be using your channels effectively to build real relationships with your customers.

We know that X (formerly Twitter) and other social media platforms are among the most popular ways customers interact with businesses. Take advantage of this. Instead of simply responding to direct questions or negative comments, take the initiative.

But don't forget to actively schedule relevant MOFU and BOFU posts into your social media calendar.