Adapt all your marketing materials

[Jahangir487]

Finally, once you've decided to enter a new market and begin adapting your content (both linguistically and culturally), the only question is how far you should go. Besides ad localization, what other marketing materials need to be localized?

The ideal answer : everything. Social media, blogs, affiliate marketing… The more global the localization of your marketing materials, the better. For example, social media has the power to engage potential customers more, and blog posts can improve your SEO ranking.

The realistic answer : Start with what you can and continue to do so as you build your local market presence. It all depends on each company's capabilities and needs.

When we say you need to localize everything, we don't mean you need to rcs data greece translate every single post on your blog. You've localized your product, your web presence, your customer service, and your main marketing resources. That's already a huge amount, and it should be enough to start penetrating your new market and getting results.

What we do (and what we recommend to you) is to locate the marketing assets that are relevant to the market you are targeting at a given time.

You'll learn a lot along the way. And that's exactly what brings us to the final key to marketing localization.