A picture is worth a thousand words and a single video can guarantee many sales. With the intense and frequent use of social media in Brazil, video content is on the rise. According to the Comscore Survey, Brazil is the third country in the world that uses the most content from social media.
This data shows that if you want to sell more, you can't miss this opportunity. And when it comes to content, the sky's the limit, as long as you have good planning, focus and appropriate language for each media such as Instagram, YouTube and TikTok .
How about a step-by-step video on how to use gambling data asia your product? Or a comparison between older versions and the current one? A video showing your stock or even an unboxing from a customer who is a fan of your brand? As we said, there is a world of possibilities that your online store can adapt according to the audience and segment in which it operates.
Information: unboxing is a form of video in which a person shares the experience of receiving a product at home, from the moment they open the box . To perform this action, your delivery needs to be impeccable so that all customers have the same experience.
Homework needs to be done. And when it comes to e-commerce marketing, data analysis is essential for the success of strategies. After all, how can you plan the next campaign or sales action if you have no idea of the results of the last one? A comparison shows you which tool provides the most gain and which one brought the least results. This way, you can save time, energy, and financial and intellectual investments and focus, literally, on what really brings results.
Measuring the results of marketing campaigns involves several levels , which vary according to the organization, implementation and tools used to execute the campaigns, as well as the data analysis itself. If you use more than one tool, such as email marketing, abandoned cart recovery, bill collection, among others, having everything in one place makes things much easier.
Just open a page within a single platform and study what is providing the best results and what should not receive as much attention at the moment. Remember that time is the most expensive currency in the market today and wasting it doing calculations and calculations of click-through rates and sales is a thing of the past.
And no, you don't need to and shouldn't go through this. With Enviou you can track the performance of your campaigns in real time, from the moment the email is opened, to how many carts were recovered, as well as the bills that were paid based on the reminders sent.
With your login and password, you have access to data that will provide you with details about purchasing performance, best-selling products, revenue, among others, which will provide a more reliable projection for the next steps. Based on this information, start including in your schedule a routine of analyzing your e-commerce marketing data, once a week or every two weeks, it will be enough for you to feel the results.
