Identifying your buyer persona is a key aspect for successfully managing any digital strategy. A buyer persona refers to a semi-fictional representation of the end or potential customer. It is constructed from different variables such as demographic information, hobbies, behaviors, needs , and more . The ultimate goal is to better understand our target audience.
Why is it important to define the buyer persona?
Because it helps us segment our target audience much more specifically. We learn details such as their work life, what their daily routine is like, their hobbies, their goals, their needs... All of these aspects help us create more targeted campaigns.
Because it allows us to focus our budget. Thanks to segmentation, we can optimize our campaign budgets, making them more targeted and effective.
Because we target our communication to a specific profile. Understanding the behavior, tastes, and background of our potential customers brazil mobile database allows us to create more personalized communication. This means we'll know what style to use, what type of content to share, and so on.
Because we know which channels our buyer persona is on. We'll know which platforms they use, what media outlets they use for information, and what their online searches are like.
How to find our buyer persona?
To successfully develop our buyer personas, it's essential to conduct thorough research. Surveys, market research, and interviews are good tools. Some questions we can ask ourselves include:
Demographic information: age, nationality, location, marital status, gender, etc.
Employment information: where you work, in what sector, what responsibilities you have, what your day-to-day work is like, how big the company is, etc.
Goals: what are your objectives, what are your expectations, etc.
Shopping habits: where you usually shop, prior internet research, how often you shop, whether you shop online, what products you buy, what price range, etc.
Information channels: what channels you use to stay informed, what social networks you use, what offline channels you use, what blogs you read, etc.
From here, it will be up to each company or business to focus more on some issues or others.
