Operational changes to strengthen teamwork in times of upheaval

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Highly effective teamwork is essential, especially under high pressure, to quickly plan and execute a new marketing strategy or campaign changes. But in the midst of a crisis, you can expect to experience both internal and external disruptions. Overcoming obstacles, adapting to new work settings, and keeping your team functioning at optimal levels will require several changes.

The key to stability in times of upheaval is having the infrastructure in place to help you transform agile mindsets into tangible change. Here are two tips for promoting operational excellence in an external crisis.

1. Reinforce the core values ​​of teamwork
In times of crisis, go back to basics. Accountability, collaboration, and engagement are the three pillars of teamwork. Developing these skills will enable teams to address the complex challenges of crisis marketing with agility and efficiency.

Chart showing 40% of managers have difficulty launching their campaigns

For example, 40.6% of marketing leaders consider launching campaigns rcs data myanmar on time to be one of the biggest challenges marketing teams face during the COVID-19 crisis. This is a key focus for team leaders, as rapid execution is crucial to maintaining brand relevance during a crisis that is unfolding daily.

When the pressure to change strategy and execute quickly is high, teams that foster accountability, collaboration, and engagement will have the resilience to mitigate obstacles and stay on top of campaign timelines.

Successfully integrating these characteristics into team culture requires increased attention from managers. Leaders must model accountability by increasing transparency, clarifying the value of each team member's role, and reiterating the importance of speed. They can increase employee engagement by holding regular one-on-ones and proactively expanding support services. To boost collaboration, teams will need better communication systems and comprehensive access to information and data.