Ensuring adherence to financial policies and regulatory requirements is a critical Finance Manager responsibility. This includes:
Supporting Sarbanes-Oxley (SOX) compliance related to marketing expenditures.
Monitoring expense reporting and approvals.
Ensuring transparency and audit readiness.
Collaborating with internal and external auditors.
9. Case Studies: Finance Managers chemical manufacturers email lists Driving Marketing Success Amazon: Finance Manager, Marketing Communications
At Amazon, Finance Managers partner closely with marketing and product teams to manage a diverse portfolio of marketing investments. They lead investment strategy discussions, build analytical tools, and support the launch of new marketing channels in emerging markets. Their role is pivotal in maximizing long-term free cash flow from marketing spend, demonstrating the strategic impact Finance Managers can have in large, data-driven organizations.
Care.com: Manager, Finance Marketing
Care.com’s Finance Marketing Manager bridges finance and marketing by leading financial analysis, marketing attribution, and forecasting. They help optimize marketing investments through advanced attribution models and cross-functional collaboration, showcasing how Finance Managers can drive ROI in consumer tech companies.