Monitor Key Metrics in Meta Ads Manager:

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Constantly test different elements of your campaigns: ad creatives (images/videos), ad copy, headlines, CTAs, targeting parameters, and lead form questions.
Run parallel ads with one variable changed to see which performs better.


Cost Per Lead (CPL): How much does it cost to acquire one lead?
Conversion Rate: What percentage of ad clicks lead to a submitted norway telegram database form?
Lead Quality: Are the leads sales-ready? Track how many convert into qualified opportunities and actual sales.
Frequency: How often are people seeing your ad? Too high can lead to ad fatigue.
Relevance Score/Quality Ranking: Facebook's metric for how relevant your ad is to your target audience.
ROAS (Return on Ad Spend): The ultimate measure of profitability.
Campaign Optimization:

Budget Allocation: Shift budget towards campaigns and ad sets that are performing best.
Ad Fatigue: If performance drops, consider refreshing your ad creatives and copy.