That’s a great question! But ultimately, it’s up to you to decide which options are best for your business.
Selling on Amazon is when you use Amazon’s platform to sell your products. When you sell on Amazon, your offers can be seen by millions of people. You will be selling to Amazon’s customer base.
You can go to Amazon and sell.Seller Center pageand we create an list of malaysia cell phone numbers account. From there you go to inventory and add a product. Once you're all set up, you either ship your products to Amazon or you ship the products yourself when customers make their purchases.
Selling on your own site is quite difficult because of all the work that is required. When you create your site, you need to increase awareness of your site. You will need to find ways to reach your target audience and attract them to your site to make sales.
To sell on your own site, you’ll need to set up credit card processing with a third party. You either ship orders as they come in or have your manufacturer ship them to customers for you.
Differences Between the Two Options
How easy is it to get started?
Amazon
It's very simple to be oneAmazon Seller. You just need to create an account. Then you list your products and you are ready to sell.
Your site
It's not that easy, but it can be worth it for your business in the long run. There's a lot of work to be donestart selling on your siteUnless you are paying someone to do the things we cover in this article, these responsibilities are yours.
First of all, you should do the following:get web hostingand create your site. You'll also need to learn how to navigate your sales platform, whether it's WordPress, Shopify, or another service. From there, you should create your site.
You may want to invest in:best page builderand variousPlugins if you use WordPressto make your site look good.
If you use Shopify or another service, you'll still need to consider:Buying a themeand plugins that will make your site look and function better for customers.
You will also need to install a third-party plugin like Stripe or PayPal to process your payments. All of this is doable for anyone with the drive and mindset to learn.
Store setup
Amazon
You don’t need to set up your storefront, but if you want to sell as a private label brand, you’ll need to take a few extra steps. If you’re just going to be a regular seller, you don’t need to bother with anything extra.
Your Own Site
You can design your store however you want with any theme you want. There are many free themes to choose from. However, if you purchase a page builder, they sometimes come with a theme. If you are doing this yourself, you will need to educate yourself on this.How to start building your site.
The beauty of page builders is that you can build your site from scratch or just use custom templates. With custom page templates, you simply replace the filler text with your material and delete anything that isn’t needed. The templates come with a color scheme, space for your images, videos, and everything else.
When building from scratch, you need to be creative, have experience, or have some artistic talent if you want your site to look good. I know this to be true because the first web pages I built for myself were terrible!
But I learned through practice, and the last web page I created for a client was beautiful. I'm sharing it with you because if I can do it, so can you.
Sales and Traffic Acquisition
Amazon
When it comes to traffic, Amazon is king. With billions of visitors each month, it has become the virtual online shopping destination for many during this pandemic. With so much traffic, you’d think it would be easy to sell anything, right?
No, it's not as easy as some people think, but with the right tools it can be a lot easier. Whether you areSelling used books on Amazonor other physical or digital products, using the right tools will help.
The following three methods are typically used to drive traffic to an Amazon product listing:
Ads - You can run Amazon ads to showcase your products and have them appear when a customer searches for a specific keyword.
Organic traffic on Amazon Someone clicks on your product without you paying for traffic on Amazon.
External sites- Traffic is directed to your product page through an external link that connects to your Amazon product listing.
When you get traffic to your product page, you want to make sure that it looks nice and is readable for the viewer. The easier it is for your customer to read and understand your offer, the more likely they are to make a purchase. As an Amazon seller, you can easily set up advertising and SEO without spending too much time. Amazon will guide you through the process, which makes it easier than if you were on your own site.
Your Own Site
Driving traffic to your site organically(freelance) can require a lot of work on your part. You will need to do a few different things to get traffic than you do for Amazon.
Here are some ways to drive traffic to your site.
Ads - It's the same concept as Amazon, only with Google and other sources that we'll cover later.
High ranking – When you get your website pagesI ranked high on Google, you will get a lot of organic traffic.
External links – External links are links to your site from other websites and social media posts.
It will be more challenging to get traffic to your site than with Amazon. You will either have to pay someone else to handle SEO and handle marketing and advertising. Or you will have to learn it all yourself and spend much more time than you would with Amazon.
Cost breakdown
Amazon
If you want to use Amazon’s platform and get in front of millions of its daily users, there are some fees you have to pay. You have to pay something for every sale.reference feeand an FBA fee if you’re an FBA seller. In addition to the high referral fees that some FBA sellers face, each seller is required to pay a monthly Amazon membership fee of $39.99. You can see the FBA fees for non-apparel items in the image below.
