Digital Marketing
Competitive Intelligence: What It Is and How You Can Use It for Marketing
Some people know it as competitive intelligence, others continue to use the English term. In any case, the summary is this: competitive intelligence (CI) can be an interesting scenario for operating in the field of marketing and promotion to push your brand.
Why all this trust in the subject of competitive intelligence? Simple, thanks to this branch of analysis and monitoring of the operational context you can have a lot of information to exploit in the strategy definition phase. But also to implement specific operational tactics.
Want more information on this topic? That's why I have great faith in competitive intelligence and aim to use its dynamics in defining strategic plans for my clients.
What is competitive intelligence, definition
Why is this strategic approach necessary?
What is the strength of competitive intelligence?
What are the principles of Competitive Intelligence?
Find the data
Process organization
Analyze the information
Share Smartly
Define the goals
Do you need this approach too?
What is competitive intelligence, definition
Competitive intelligence (CI) is a set of tools Peru Phone Numbers and activities to exploit data relating to competitors in a given sector. All to obtain strategic advantages . In reality, we know well that competitor analysis is a fundamental step in planning a good marketing activity, both online and offline. Also because in this way we can do a good benchmarking job . That is to say:
“ A methodology based on systematic comparison that allows companies that apply it to compare themselves with the best and above all to learn from them in order to improve”.
Wikipedia
Those who work in the world of web performance know how important this comparison is, capable of raising the bar of performance a little higher and higher. To obtain good results, and avoid mistakes already seen, it is useful to analyze the work of competitors. Competitive intelligence comes into play in this segment, a sector of analysis that facilitates the work of studying and collecting the necessary data.
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Why is this strategic approach necessary?
A competitive intelligence work helps you, in general, to plan the various marketing activities. In a more in-depth and specific vision we can underline how useful this approach is to complete a SWOT analysis work ( image source ) where the threats are listed.
swot analysis example
But also the opportunities that come. With this approach you understand your environment , the difficulties and opportunities. You have more information to create effective business practices in different areas:
