Before delving into the world of Content Marketing, let's briefly touch on the purpose of content marketing and its important points;
Aim:
The purpose of content marketing can be summarized as keeping the brand up-to-date, establishing brand relationships and loyalty with dynamic and potential customers in the market, creating prestige job seekers database with e-mail marketing, creating a brand story, creating brand loyalty, and increasing conversion rates.
Key Points:
Determining the target audience ⇒ segmenting the target audience and creating different content marketing strategies for different segments
Each content should be memorable, striking and understandable ⇒ Using friendly, entertaining language
Determining sentence structure ⇒ Producing informative, slogan-like, exciting, and motivating sentence structures
Creating slogans
Creating short video content and stories
Types of Content Marketing
Written content (Text content) ⇒ The most used content strategy in digital marketing
Audio content (Podcast etc.) ⇒ A powerful content marketing strategy preferred to increase brand awareness and establish relationships with users from an alternative platform
We can generally detail these two types of content as follows:
Global Content Marketing Examples
Social Media Shares:
McDonald's Question Time - McDonald's gives customers the chance to ask questions about the food they serve and answer approximately 10,000 questions to strengthen their relationship with customers.
GoPro And Visual Content - GoPro places great importance on quality visual content and infographics. They have millions of followers on Youtube and Instagram thanks to the quality, fun, interesting and a little unusual visuals they provide. Let's also note that infographics can potentially double traffic when used correctly.
The ebook, created by finance company Prophix to explain how artificial intelligence is impacting the finance sector, includes audio clips from finance experts and an interactive menu powered by a virtual assistant to navigate between different sections.
