Ultimately, LinkedIn is a mine of very useful information for generating new leads and new collaborations: it is currently the most used work social network in Italy , which according to Statista forecasts will reach 15.68 million users by 2025, compared to 11.9 in 2017.
This is why many marketing managers who already own HubSpot - or who want to join this excellent CRM - find themselves needing to integrate it with the potential of the well-known professional social network.
In this article, we'll discover why it's worth doing a HubSpot-LinkedIn japan telephone number data integration right away, how to do it, and how Exelab makes the process easier.
Index
Why Integrate Linkedin and HubSpot
The Benefits You Get With a HubSpot LinkedIn Integration
Ways to Perform Good Integration
Why Integrate LinkedIn and HubSpot
For marketing, one of the key values is data. It is essential to know how to collect detailed data on each user, and then be able to aggregate them and create strategies accordingly. Ultimately, it is precisely the huge availability of data offered by the social revolution and in general by the advent of the web that has given today's marketing an extra edge.
Today, campaigns are more targeted, targets more detailed, buyer personas better defined through their preferences.
For this reason, LinkedIn can become an excellent ally to help increasingly target your campaigns.
However, there remains a major risk associated with using LinkedIn “on its own”, that is, without integrating it with a tool specifically designed for marketing (such as a CRM ): this risk is data silos .
A nightmare for those who deal with BI and marketing, data silos are large quantities of data that are not able to communicate with each other, let alone be used in a broad strategy.
For one simple reason: because they are not integrated, they are not connected.
You can realize this by seeing the extraordinary amount of information that LinkedIn can give you about each person, and also the potential that its search engine offers you.
But this visibility is not enough to build a marketing strategy. We need a way to make all this data productive.
The Benefits You Get With a HubSpot Linkedin Integration
1) Manage your LinkedIn presence from HubSpot
Whether it's a personal or business profile, a HubSpot/Linkedin integration is great because it creates scheduled posts directly from the intuitive HubSpot interface.
manage linkedin from hubspot
With HubSpot integrated with LinkedIn, you can write posts in bulk and then schedule them for publication later; but above all, you can re-share blog articles on your site automatically, scheduling them in advance and then publishing them in this pi
social platform with 774 million global users.
The time saved and the return in terms of corporate image are considerable.
2) Check the performance
HubSpot has the great advantage of showing how content is performing, not only on LinkedIn but also on other social networks. With a HubSpot/Linkedin integration, it will be possible to monitor the new leads generated by a post, view the most successful publications and compare the effect of the same content on different social networks (for example, to define which target is hit the most within the different platforms).
