How to create your personal branding? Step-by-Step Guide 0
Personal branding is defined as the management of one's personal brand, which is what a person projects in their professional and social spheres. Personal branding goes beyond mere appearance ; it encompasses aspects such as skills, values, experiences and the way one communicates with the world. By establishing a clear personal brand, a person can distinguish themselves from their peers, leaving a memorable mark in the minds of colleagues and potential clients.

It constitutes a genuine representation of an individual's identity, his or her capabilities and his or her unique contribution in his or her area of expertise.