s To Two Trends. First

[dbdataseo]

Forty-one Percent Of Respondents Say They Don’t Have A Dam System But Plan To. And % Cite Content Calendars As A Planned Need For Future Implementation. But Both Of Those Elements Are Strategic Content Initiatives.how The Cella Study Included Content Marketing Is Not Unique. In , The Association Of National Advertisers (Ana) Referenced Content Marketing As “the Specialty Service Most Often Moved From An External Agency To An In-house Agency. ” It Also Noted Content Marketing Was The Most Likely Newly Added Service That An External Agency Didn’t Handle.


This Year, The Ana Survey, Which Was Released This peru phone number resource Week, Reported % Of Respondents Say Content Marketing Is A Special Service Handled By Their Internal Agency. That’s Down From % In In-house Content Marketing Takes Orders; External Partners Leadall This Research Point, Content Marketing And Content Strategy Have Integrated And Comingled With Other Advertising And Marketing Content. As Robert Says, “for Many Businesses, Content Marketing Is Marketing, So It’s Just Part Of The Video, Copywriting, Or Creative Services.



”the Second Trend – The More Provocative One We See With Our Consulting Clients – Is That More Businesses Use External Providers For Thought Leadership And Content Marketing Efforts.they’re Dissatisfied With Their Ability To Draw Together Their Subject Matter Experts, Executives, And Content Creators. “it’s The Businesses’ Inability To Get Their Arms Around A Content Strategy That Encourages Them To Go External For Those Services,” Robert Says. When Businesses Can’t Get Their Arms Around A #contentstrategy, They Go External For Those Services, Says @robert_rose Via @cmicontent.