By Ester Ribas , May 20
Selling, that word that companies love because it is what allows them to be profitable and continue with their business development, but at the same time they fear it, because of the difficulties and effort that it takes to achieve sales.
Strategies, actions, research, analysis… These are some of the gmail email list tasks that companies must carry out to attract customers and achieve sales.
With the arrival of new technologies, the task of selling has changed considerably thanks to the implementation of new work tools based on automation, which allow you to attract customers more efficiently and communicate with them without leaving your workplace.
Consumer needs and demands have changed, and so has the way of selling. That is why, if you want to increase your sales, you will have to adapt to these new formats, as well as have a well-defined sales strategy or plan.
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Sales strategy: Why it is important and should be aligned with your marketing strategy
It is a fact that the marketing and sales teams must work together and in an aligned manner if sales are to be increased.
The sales team has information about the clients: Sector in which they work, interests, needs, pain points…
And the marketing team has the tools to reach these potential clients or leads to convert them into clients, in addition to building loyalty among existing clients.
In this sense, the sales and marketing teams must establish a sales strategy, that is, a series of actions that serve to guide the potential client through the sales funnel : getting their attention, getting them to perform a certain action, showing interest in a product or service... And when they know them well enough and know what interests them and why, it is time for the sales representative or sales manager to put their actions into practice to convert them into a client.
To do this, taking advantage of specific technological tools for sales will become essential to achieve your objectives, previously outlined in the sales strategy.
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Tools you can use for your sales processes
At Ipanema, as an agency specializing in Inbound Marketing and B2B sales, we help technology companies increase their sales. Do you also want to increase them? Then don't miss the following tools.
Hubspot
We are a Hubspot Gold Partner , a marketing CRM based on lead capture that allows you to have all the functionalities, focused on Inbound Marketing , that are used to carry out these actions on a single platform, thus facilitating all management. In addition, it allows you to work by campaigns, perform analysis to see how your actions are working and have everything grouped and organized in one place.
Some of its advantages:
Automation : Ideal for automatic data upload, since every time a user performs an action or fills out a form, this data is automatically uploaded to the platform.
Segmentation : Allows you to segment your databases by type of leads to carry out customizable campaigns.
Contact Log : Record each contact within the platform so that no sales opportunity is missed.
Personalization : Prepare fully customized messages for each type of lead.
Helps with ROI visualization : We can see campaign by campaign how many clicks there have been, what the number of openings is, which posts have generated the most traffic, etc.
PersistIQ
This LinkedIn tool helps eliminate the most cumbersome sales tasks. Thanks to its robust communication and workflow system that combines emails, calls and tasks, it helps increase productivity, reaching more potential clients and avoiding lost follow-up opportunities.
This interface helps you stay organized and on the right track with every prospect and client.
Despite being a tool based on automation, its advantage is that it communicates like a human being, thus avoiding errors or embarrassing situations.
A specific tool for managing leads generated through the platform.
Outfunnel
It is a tool that can be fully integrated with the CRM you work with, in order to boost your income.
To do this, send automated email campaigns to specific CRM lists.
When email engagement, web visits, and lead scores are synced to the CRM, your sales team can prioritize the best leads and close more deals. Track which campaigns and channels are driving new deals and real revenue.
Prospecting
This tool, also from LinkedIn, allows you to automate the sending of messages through the platform.
In addition, you can analyze how these messages are performing to create sequences that will be launched automatically (you choose when and the number of messages) until your prospect responds.
You can also import profiles and extract emails from LinkedIn. This means that it helps you build your database and improve your CRM with verified information. One advantage is that it offers you the possibility to import contacts from another source or export your LinkedIn contacts, both manually and automatically.
