To make it work, try to find out why your subscribers haven’t read your emails. Give them the option to change the frequency of emails they receive from your brand if the current frequency doesn’t suit them. Add social media buttons for those who prefer this channel of communication. Accentuate the importance of your customer relationships through text or visuals.
Google Maps emphasized their “sorrow” for the loss of a user with a heartbreaking image of a sad dog. This move is a bit corny but extremely effective. The email design itself is short and minimalistic.
re-engagement email example
Google Maps Reactivation Email
With the text, Google emphasizes the values of the community and invites readers to contribute to their Local Guides platform. However, the service avoids being too intrusive. It is important to note that this email allows recipients to change the desired sending frequency or to unsubscribe.
Abandoned Cart Email
Sending abandoned cart emails is a great way to increase your business profits. The estonia phone number library purpose of these messages is to remind customers of a purchase they were about to make. To make them as effective as possible, send these emails within 24 hours of your customer abandoning their cart. Otherwise, they could easily forget about their order.
Abandoned cart email best practices include a list of items in the user’s cart, display the total price and the price of each item, and add a discount. Remember, your email should fit your brand’s overall tone of voice. Your style can be formal, concise, or witty, like BarkBox’s in the email below.
The monthly subscription service hits almost every best practice. The email arrives in an inbox within an hour of a user abandoning their cart, describes the order, and offers a money-back guarantee.
BarkBox Abandoned Cart Emails
Starting with an animated image of a cute puppy, the message continues with a product image, an eye-catching block with a money-back guarantee, and two prominent CTA buttons. The email is nautical-themed with a soothing blue color palette. The copy supports the nautical style by cleverly using idioms. The copy is short, but addresses all customer concerns and objections.
Transactional Emails
Unlike marketing emails, transactional emails are not intended to make a profit. Their primary purpose is to let users know about changes made to their account, the status of a
