Nowadays, opting for video marketing strategies is undoubtedly a safe bet, and it is not just us who say it, but the statistics. In 2018…
74% of web traffic was via video
81% of brands have at least 1 video on their website
28% of smartphone users watch videos at least once a day
55% of users watch online videos every day
500 million people watch videos on Facebook every day. 85% of these videos are usually silent.
Videos , thanks to images and more direct and concise messages, help generate more interactions, more reach and more engagement. But why should you use videos in your B2B company? Here are a few reasons.
Reasons to use video in your B2B company
Streamline decision making
Videos to present a product or service are office 365 email list much more understandable, clear and direct than text. Users remember 80% of what they see, 20% of what they read and 10% of what they hear . A very significant figure that should make you realize that video marketing is a good solution.
Thanks to these, it is easier to convey a company's values and make the user feel identified with it, since they humanize the brand, something that is very difficult nowadays through social networks.
For example, in the B2B sector, if your company sells an ERP, one way to increase your sales would be to make an explanatory video about how it works and the advantages it could bring to the company that uses it.
Increase visibility and impact
This type of content is much easier and quicker to share, and therefore much easier to go viral. In addition, it can be viewed anywhere and at any time. Having time to read a text is much more complicated than finding a minute to watch a video, since the latter can be consumed on the subway, the bus, walking down the street, in line at the supermarket, etc.
This will help you increase the visibility of your brand and boost its positioning.
Customizable and scalable format
You can customize videos based on your Buyer Persona , that is, segment the different target audiences you have and create a video tailored to each profile to grab their attention and reach their hearts. This will undoubtedly help you improve conversion rates because you will give them exactly what they want.
Increase ROI
It has now been proven that this is the resource that works best to increase the ROI of your marketing campaigns . Studies , such as that of Hubspot, confirm that companies that have used video marketing have managed to increase their ROI by 64% .
ROI or Return on Investment is nothing more than the information you can extract from a marketing campaign, such as the traffic on your website, the visibility of your campaigns, clicks and email openings, shares and “likes” on social networks, etc.
Improve SEO positioning
Video titles, descriptions and tags certainly help SEO positioning, but what is really relevant is that these contents are currently the most attractive for search engines and therefore, the ones that Google spiders will index first, making your positioning improve and in turn, your visibility.
What do you think of these reasons? Do you want to start using video marketing on your website? In this link you will find examples of video marketing that you can start putting into practice .
