2020-09-03_17h43_09
However, scientists don’t necessarily prove that re-engaging online visitors who’ve previously abandoned your website will significantly increase your conversions. This is where pop-ups come into the picture.
There’s no denying that popups work, but it’s important to remember that not all popups are created equal. For example, with a simple sidebar opt-in form, Aweber was able to increase signups by 1,375% .
Here are some reasons:
Popups have a 100% view rate, they are hard to miss and cannot be ignored. Even if your conversions are only 5%, they grow over time and become a key piece of information in your conversion strategy.
Pop-ups add value to your brand and your customers. These opt-in windows provide value to both your brand and your visitors as you increase engagement, hoping to retain them as repeat customers.
Pop-ups are delivered at the right time. With the help of pop-up triggers, you can show the message to the visitors exactly according to the requirements you have set, such as behavior, delay, etc.
Website popups give viewers a second chance to convert. By focusing visitors’ attention on relevant, timely, and valuable offers, effective popups pave the way for increased conversions.
