While rendering issues are one of the biggest challenges of email senegal email list 60000 contact leads development, there are many other things marketing teams should double-check before hitting the send button.There are the little things like typos and accidental profanities cuz shit happens. There are also bigger problems like broken links, email accessibility, and blocklists to worry about. Once your campaign reaches inboxes, there’s no taking things back.Some teams use an email marketing checklist for quality assurance. The problem is, if this process is mostly manual, it leaves lots of room for human error. An automated checklist creates a consistent workflow for pre-send email testing that’s much more dependable.Why it’s importantWhile email marketing delivers a high return on investment ROI, your campaigns need to be optimized for every inbox and every subscriber if you want to get the most out of each campaign.
Customers can’t convert if broken links fail to take them to your landing pages. Accessibility issues could make text unreadable or mobile email CTA buttons untappable. Mistakes in an email marketing campaign do more than damage your brand reputation. Failure to conduct email quality assurance testing also ends up reducing revenue the email channel generates.Who needs this type of email testing tool?Whether you’re a recognizable brand or a smaller online store, if you rely on email to drum up business and drive customers to your website, you need to conduct pre-send testing for quality assurance.Product illustration of accessibility email testing toolAt Sinch Email on Acid, our automated workflow is known as Campaign Precheck. It includes spell check, inbox display optimization, basic deliverability checks, accessibility fixes, and more.
