This is because, according to a Hubspot survey , 73% of participating companies and brands use inbound marketing as their main approach in digital marketing.
But it only works if the strategy behind it is aligned with your reality and that of your product. And this is where many people fail when it comes to getting their hands dirty, failing to obtain the results that strategic inbound marketing can offer.
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That's why in this article you will learn the importance of defining and how to create an inbound marketing strategy, and you will also see some practical examples to get started today!
Did you like it? Then check it all out below!
What is inbound marketing content strategy?
Inbound marketing is an organic way of reaching out to people in order to sell something. But to do so, you need to gain the trust of your audience.
In traditional marketing (also called outbound marketing), there are advertisements in which the brand goes to the customer in order to sell something. In inbound marketing, it is the customer (or potential customer) who approaches the brand because it offers quality content.
How to use inbound marketing?
Inbound marketing can be used in a variety of ways through the internet. It is through the internet that you can create a customer journey by producing content that really adds value. And it is through this delivery that trust between the customer and the company is shaped.
Further on, you will see 3 examples of how to use inbound marketing: through SEO, through leads and through social media.
Find out more: Discover 8 ideas on how to attract customers to your business!
How important is it to define an inbound marketing strategy?
The difference in inbound marketing that makes it so successful is precisely the specificity of the content that speaks directly to your audience.
In other words, instead of showing a generic advertisement on television to anyone, relevant content is offered to an audience that is already interested. This increases the chances of success in the business.
Imagine, for example, someone who sells online English singapore business fax list courses. Is it more effective to provide quality content specifically for people who want to learn English or for anyone, regardless of whether they already know English or have no desire to learn?
And it is with a good inbound marketing strategy that you offer your content exactly to the people who want to consume it. But how do you do this type of segmentation? Through the internet, of course!
How to set up an inbound marketing strategy?
To create an inbound marketing strategy you need to follow the following steps:
Define the objectives;
Create the persona;
Choose the channel;
Produce relevant content;
Measure the results.
Let’s understand each of them better below.
Define your goals: The first step is to define what your goals are. Gain followers? Sell a product? Gain authority?
Create the persona: next, you must create your ideal customer or user for your objective. This part is very important because it will help when defining both the channel and the language that should be used.
Choosing the channel: it’s time to choose which channel is best for your persona. Find out if they are on social media, search engines, etc. Where on the internet is your audience most present?
Produce relevant content: with the objective, persona and channel defined, you must start offering content to your audience, so that it is something relevant and that speaks to the pains of your persona.
Measure results: Finally, measure the results to ensure that your strategy is working. This is the step in which you also correct any problems identified.
Learn more: Learn how to use archetypes to attract customers and boost your sales!
Inbound marketing strategies: examples
Now that you've learned how to create your inbound marketing strategy, it's time to learn more about some examples of strategies you can use to bring your audience closer to your product.
SEO
One of the inbound marketing strategies is called SEO, which stands for Search Engine Optimization.
The main objective of this strategy is to rank your website or blog pages in search engines, such as Google. To do this, you will need to invest in good content marketing so that your texts answer the questions that users of these sites ask during their searches.
The idea is that people come to your website, find quality content that answers both questions and get to know your company or product.
Inbound leads
Another very common strategy is to use inbound leads to convert contacts into customers. A lead is a contact you have with a potential customer. They haven't closed a deal with you yet, but they've passed on their contact details and are at some stage of your sales funnel .
With this contact, you have the possibility of maintaining communication, mainly through marketing emails, which can lead you to purchase your product.
You can generate these leads through forms, discount coupons, e-books, surveys, etc. Just ask for a contact (usually email) so you can make these materials available to interested parties.
Social media
Social media can also be part of a good strategy, especially as a gateway to your product or to create relevance in your niche. They are more informal places, so take advantage of them to create a relationship and a different connection with your audience.
Offer quality content that helps your followers and at the same time generates engagement. A good way to grow exponentially is to partner with digital influencers.
It is worth noting that depending on your goals and your target audience , you can use more than one strategy!
Learn more: Content funnel: what to post at each stage?
By the way, we have put together this video that will help you better understand what Inbound Marketing is, watch it:
Did you learn the importance of an inbound marketing strategy?
In short, inbound marketing is a way of attracting people by offering relevant content.
It is important for content producers because it attracts without being invasive. The consumer is the one who comes after you, not the other way around, as happens in traditional marketing.
But to do well in this, you need to invest in inbound marketing strategies that are customized to your target audience. Some of the strategies you can use are: SEO, leads, and social media.
Therefore, if you want to launch your online course but don't know how to do it, you can start with a good inbound marketing strategy combined with a good hosting platform, such as EAD Plataforma !
After all, it’s not just your business’s marketing strategy that matters. The user experience when using the product counts too!
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