customers you acquire Next

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Understand the number of new, find out how many new customers you have gained over a given period of time. When you acquire a new customer, we recommend that you keep customer information (customer information, attributes, product purchase history, and response history) in your CRM/SFA. *By making effective use of CRM/SFA, it is also possible to automate CAC, LTV, and unit economics calculations. 4. Calculate your CAC Next, calculate CAC, which is calculated mozambique email list 150000 contact leads using the following formula: CAC = (Marketing expenses + Sales expenses) / Number of new customers acquired Marketing expenses include advertising and seminar operating costs, while sales expenses include labor costs and sales agency fees.

5. Compare with LTV Next, let's compare LTV and CAC. LTV can be calculated using the following formula: LTV = average purchase price x average purchase frequency (times/year) x average duration (years) Be careful, because if the CAC exceeds the LTV figure, the business will no longer be profitable. It is said that a campaign will be profitable if its LTV is greater than three times its CAC, so keep this number in mind. If it is less than 3x, we will review our sales activities and marketing strategies to lower the CAC.



[5] How to improve CAC There are 5 ways to improve your CAC 1. SEO measures We explained that Organic CAC often allows you to acquire customers at a cheaper price than Paid CAC, and among these, SEO measures are recommended. SEO is a strategy to increase organic traffic by ranking highly in search engines such as Google and Yahoo! JAPAN. If you rank highly in search engines, it doesn't cost anything to get one traffic hit.