Keeping this in mind is important because no content producer -or company- can achieve all objectives at the same time.
John Doerr, author of the book Measure What Matters, is the one who helps us discover this answer.
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Our author highlights that successful companies are those that focus on projects that can make a real impact, postponing the less important ones.
By moving forward with certain marketing goals and objectives, you know where you want to go and, most importantly, which paths you need to take to reach your goal.
This article is recommended for content producers who want to apply safe and efficient tips to attract more students to their course.
Happy reading!
Digital Marketing Goals: Where to Start?
Smart goals and digital marketing goals are two concepts that, when combined, provide incredible results for your business.
In practice, smart goals are those that serve as a guide for your company, as they show a series of criteria that your indicators must monitor on a daily basis.
In summary, we have:
S – Specific;
M – Measurable;
A – Attainable;
R – Relevant;
T – Time based (temporal);
Let's go to them!
1- Be specific
Straight to the point, specific metrics show ireland business fax list that your business understands to whom, where, what, what and how you intend to sell your course.
2- Choose measurable goals
In short, it sets goals that make it possible to monitor progress and evaluate the impact of actions.
3- Set achievable goals
Good goals are challenging but not impossible. Also, make sure to outline a specific timeline for achieving your goals.
Among the main examples of marketing goals and objectives we can highlight:
Hire 3 more employees for the marketing team by May 2025;
Reduce the costs of acquiring new students by 70%;
Triple the access rate of the course blog in 4 months;
Increase engagement on the Instagram page by 32% in the first quarter of this year.
4- Be realistic
Here, you understand what you want to achieve and work towards it. And if hiring a tool will help you, then go for it without thinking twice.
For example, those who want to create and sell online courses can count on the EAD Platform . This is a technology that offers the best distance learning experience for your students.
In fact, we have a video that shows you all the system's features, check it out:
5- Deadline time
Ultimately, you don’t need to be a superhero to achieve all your goals in the shortest possible time. So, choose a deadline to achieve these goals.
Think about setbacks that may arise along the way. This way, you can deal with problems more calmly.
Want to know more? Press play and watch:
What are the best digital marketing goals?
Once you understand the most important characteristics of digital marketing goals, it’s time to learn about the indicators that you can’t ignore in an online course . Here are the main ones, check them out:
1- Conversion rate
Let’s start with the essentials: conversion rate. In other words, it’s the number of people who signed up for your course.
This digital marketing goal is important to understand because it gives you an overview of the success of your campaigns and the profitability of your marketing strategies.
When you see a low number of conversions, we can conclude that your marketing efforts are failing for several reasons. These are:
Wrong definition of buyer personas;
Materials with low relevance;
Pages not optimized for search engines ;
Lack of measurement of results.
Additionally, we still have weak call to actions (CTAs) . Here on the blog, we offer complete content that teaches you how to make an irresistible call to action. It's worth reading!
Ultimately, analyzing this metric is as important for your company’s success as observing good performances.
But how do you calculate the conversion rate? Play the video below and find out:
2- Engagement rates
As the name suggests, the engagement rate indicates how much users interact with the material you publish on the internet.
In other words: it is the ability of a brand to produce content and create connections with its audience. Therefore, remember to include this monitoring in your digital marketing goals.
Think about the dynamics of social networks like Instagram . Here, your goal is to create content that generates reactions from people, that is, likes, shares, among others.
Each of these ways of interacting is positive for your brand in its own way and you should plan them in your strategy to get user engagement .
Want to know how to calculate engagement on Instagram? Watch:
3- ROI
This Hubspot study reveals that only 35% of marketers classify the Return on Investment ( ROI ) of their campaigns as “very important” or “extremely important”.
A worrying scenario, especially because it determines your profitability. How so? We explain!
A positive ROI indicates that a marketing strategy achieved its objective, while a negative or zero ROI shows that the campaigns were not effective.
Think about a Black Friday campaign, for example.
In 2020, a strategy applied by your company had a result 9 times greater than the initial investment.
In 2019, another campaign had a result 3 times greater than the initial investment.
So, what is the strategy most likely to be replicated on Black Friday 2021?
Certainly, option number one, which brought the most positive result.
This way, you can repeat or even improve your profit next year, based on the lessons learned from the 2020 campaign.
Calculating ROI is not a complicated task. Simply subtract revenue from cost and divide the result by cost, as shown in the image below:
Source: Digital Results
4- Cost per acquisition or CPA
Basically, the cost per acquisition is the amount your company spends to capture an action from a customer, which could be purchasing a course or completing a landing page .
More than 60% of marketers said their CAC has increased over the past three years, according to a 2020 Hubspot report.
Are you also part of this team?
So, check out this guide and learn tips on how to reduce customer acquisition cost and improve business efficiency .
5- Cost per lead
We've reached the halfway point of this content with one of the most popular digital marketing goals on the market: cost per lead.
This fame was achieved because the metric shows how much the company pays on average for each lead acquired.
