Mind maps are great tools for marketing, an area that is gaining more space in companies every year.
According to a 2022 CMO Survey , the amount invested in marketing in companies represented 11.7% of their total budgets.
In other words, marketing has proven to be a strategic area that should increasingly receive investment. However, these amounts need to be invested in the correct way and for this to happen, the entire area must have its internal organization.
And that's exactly what marketing mind maps are for! This type of graph is used to organize ideas about the area as a whole or specific actions, and can be presented to other people with a clearer view.
But, of course, to use them in your day-to-day life you need to know how to make one. In this article you will learn what a marketing mind map is and how to create one.
Ready to learn more? Then keep reading!
“Marketing is a war of the mind. It is the ideas in people’s heads that determine whether a product will be successful or not.”
Al Ries
What is a marketing mind map?
A mind map is a graphic representation that aims to organize ideas in a connected way. The main idea that you want to expand on is in the center, and from there, other secondary ideas emerge, and so on. In other words, it is nothing more than an organized map of ideas.
In the case of the marketing mind map, the theory is the same. In this case, the ideas being developed are related to the marketing of your business or company.
Marketing mind maps help you generate new new zealand business fax list ideas and organize them. They are great resources for presentations, for example to superiors or clients, with the aim of demonstrating the marketing strategy that will be discussed.
Furthermore, mind mapping is also highly recommended for entrepreneurs who do their own marketing. This way, they know which steps they need to follow more clearly to ensure the success of their business.
There are several different mind map models. They can be made by hand or digitally (later on we will indicate some very interesting programs for you to develop your mind maps digitally).
Additionally, you can create mind maps for different areas of marketing, such as the digital marketing mind map, marketing mix mind map and even a personal marketing mind map.
Check below when and how to use each of these types.
Digital marketing mind map
Digital marketing is nothing more than a set of marketing techniques and strategies carried out via the internet. Therefore, a digital marketing mind map must contain digital marketing concepts and elements that refer to it.
Marketing mix mind map
The marketing mix is a marketing concept that presents a set of 4 variables that influence consumer responses to the market. Therefore, a marketing mix mind map should contain these 4 variables (which are product, price, place and promotion) and their consequences for your marketing strategy.
Personal Marketing Mind Map
Personal marketing involves techniques and strategies that aim to enhance someone's personal image, highlighting their professional side and the work they do. So, a personal marketing mind map should be exactly that: personal. Include characteristics that are specific to the person you want to portray.
How to make a mind map?
Now that you know what a mind map is, it’s time to learn how to make a marketing mind map. To do this, check out the step-by-step guide below.
Know your audience
The first step to creating your marketing mind map is to define your audience. It is very important to know your target audience very well , that is, who the final result of your mind map will be aimed at.
Knowing who your audience is, the shape of the map, the language used and even the colors must be taken into consideration.
Choose a model
Once you know very well who your audience will be and who your mind map will be aimed at, it's time to choose the model.
As previously mentioned, you must analyze the subject to define the format. Will it be a digital marketing or personal marketing mind map? Will it be for the marketing mix?
Search for mind map examples to further expand your repertoire and choose the one that best suits your end goal.
Don't be afraid
Don't be afraid of the ideas that come to you, just put them on paper. A flow of ideas, especially when done together with other people, is very enriching. Let your imagination flow.
Use colors
Colors communicate a lot, so much so that there is even the term Color Psychology , which studies how each color can alter our perception.
Use colors to highlight important or different ideas. This makes visualization much more pleasant and easier for our brain.
Use technology to your advantage
Finally, use technology to your advantage. If you find it too difficult to create mind maps by hand, there are now several online tools to help you create your own mind map.
Some interesting programs are:
MindMeister ;
XMind ;
MindNote .
How about starting to create your marketing mind map right now?
As we said before, mind maps are great for organizing ideas, letting your imagination flow and also allowing you to fully visualize content.
With a well-made marketing mind map, you can organize your ideas, present them clearly to other people, and it is also a good brainstorming tool to start putting your marketing strategy into practice.
So, it's time to make your marketing mind maps right now, after all, you already know how!
And if you have any further questions about how to develop marketing, whether for yourself or your company, why not take a look at our other articles on our blog? There may be more answers to other questions here!
