That's right! The old practices of shoving the product down the customer's throat are a thing of the past. Nowadays, the strategies are different, which we can classify as the law of attraction.
Among the strategies of the new digital marketing is customer relations.
With social media, it has become much easier to understand what your audience prefers, what they don't like and how to sell more based on these impressions.
However, many people ask themselves:
Why invest in customer relationships?
Does it bring results?
How to build a relationship?
In this article, we will answer these three questions, which will chief vp operations email lists bring excellent results for your brand.
Customer relationship: an obligation
The traditional dictionary explains relationship “is the ability to maintain relationships, to live well with one’s peers ”.
In any space of society, there are relationships between people. On the internet, it is no different. Users connect and have emotional closeness, even if they do not know each other.
For this reason, a brand's relationship with its customers is an obligation. Today, consumers feel the need to have their wishes met and to be heard.
João Francisco Raposo says in his study “Promussor and the power of the user” [1] , published in the e-book “Trends in digital communication”, that the user becomes the true “marketing agent” of companies.
Raposo cites the example of Ruffles, which in a commercial campaign gave consumers the power to create new flavors of traditional potatoes. The campaign was only a success because the brand had a relationship with its customers.
customer relationship
Why invest in relationships?
We will give you 4 reasons to invest in customer relationships:
Trust
Would you give your money to someone you don't trust? Obviously not!
Customer relationships build trust.
Every time you invest in gaining his trust, he will become more aware that your company works in his favor.
Solutions to problems
Two close friends know when one or the other is having a problem. The same is true for your business. By knowing your customer, you can identify the problem and offer a solution.
'Free' improvements
The most reliable source of advice is your customer. There is no other way to find out if your product is pleasing, because they are the ones who consume it.
Therefore, when you have a relationship, the customer will collaboratively propose improvements and will still not stop buying your services or products.
