Not all potential activities nauru email list 100000 contact leads are likely to place an order. Some of them may have just become interested in the product, and some may be gathering information. For example, if you forget to follow up with a potential customer by asking them to just provide you with materials so that they can gather information, you may lose the opportunity to a competitor. If the marketing department can nurture the leads they acquire and generate MQLs, they will be able to build trust with low-potential customers as well, preventing the loss of business opportunities.
4. Reduce advertising costs Marketing departments implement various measures to acquire inquiries from potential customers. It is generally said that the cost per inquiry is 10,000 yen. If you don't nurture customers with a low probability of receiving an order, the advertising costs you paid to acquire them may be wasted. Therefore, it is necessary to nurture customers with a low probability of receiving an order and create MQLs. 5. Strengthening collaboration between departments By creating a forum for the marketing and sales departments to discuss the definition of MQL and then conduct sales activities, collaboration between departments can be strengthened.
