Zero-click searches, what are they?

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This is what is known as Zero-Click Search . We understand as click-free searches, all those searches carried out by users in search engines such as Google and that show you directly, without having to click on any link or enter any website, what you are searching for . This type of search is very specific and concrete phrases or questions such as:

Definition of words Questions related to time… Or any type of very specific question that has no variants. These are therefore very specific searches in which the user expects to receive short and direct answers . Currently, this type of search is very vietnam telegram data common on voice-operated devices such as Google Home, Amazon Echo or Apple HomePod or even smartphones. An important fact: it is estimated that in 2020, 50% of searches made by users will be by voice .



In this sense, one of the main objectives of companies will be to guarantee good SEO positioning to appear in this type of searches. Types of questions in zero-click searches We found two different types of questions in zero-click searches. On the one hand, we have closed questions and on the other, open questions. Let's take a look at them. Closed Questions These are questions that do not offer the possibility of giving a different answer to the query asked .