If you work in digital marketing, you always want to attract potential customers to your business. You should therefore equip yourself with assertive strategies that focus on generating leads. But how do you know if these strategies really deliver results? The best answer to this question is: learn about the success stories . Who are these cases? They are companies that developed a detailed study of the scenario, planned and implemented assertive digital marketing campaigns, nurtured a friendly and healthy relationship with their customers, measured the results of their actions, made the necessary adaptations to achieve their goals and remain willing to update their knowledge.
Before I show you these cases, I want to give you some context about leads. To guide restaurant email list reading, I will cover the following topics in this article. Follow me!
What is a lead – also know the difference between a lead and a visitor
How important is it to generate leads?
Success stories – see results that companies achieved by investing in strategies to generate leads
Discover 6 foolproof strategies to generate leads for your business!
What is a lead?
In a very simple and straightforward way, a lead is a potential customer for your business. It is a visitor to your website who has shown interest in consuming your product or service. This interest can be perceived when the visitor:
Fill in data in a form to receive additional content (rich material).
Register your email to receive newsletters and exclusive offers.
Get in touch to find out more information about a specific product or service.
I would now like to clarify a very important and recurring question – what is the difference between a lead and a visitor?
The difference between a lead and a visitor has to do with the interaction possibilities you provide. Let's look at an example to make it clearer: user X accesses your company's website through a landing page . They read the available content, stay for a while and even visit other pages. Then, this user leaves your website and may never return. User X is a visitor, as they accessed the content and browsed through the pages, but they don't leave any traces.
Now let's look at the case of user Y, who is also attracted to your website through a landing page . After absorbing the content, he, encouraged by you, registers his email to download more in-depth material on the topic that interests him. User Y stops being a mere visitor and becomes a potential customer, that is, a lead. In other words: when you see your website visitors as potential customers and not as people who will come and go without leaving a trace, you understand the language of leads well.
