How to Create an Effective Lead Generation Sales Funnel
Posted: Tue Dec 03, 2024 9:37 am
Are you looking to generate leads for your business?
If so, you'll need to create a functional lead generation sales funnel.
Let’s see how to build an effective funnel with the help of social proof.
Lead Generation Process – Definition
Lead generation is the process of finding your potential customers and obtaining their contact information.
The process has multiple stages and can include various strategies.
I'll walk you through two of the most crucial parts of the process: lead capture and lead qualification.
In this way we will acquire the appropriate vocabulary to understand the sales funnel process.
1. Find and attract potential customers
Leads are people or companies that could be potential customers.
They have some kind of need that your product or service can satisfy.
Sometimes leads are hot (=inbound potential customers) and have jordan phone number list found your business on their own by proactively searching for a solution to their problem.
However, many times leads are cold (=outbound potential customers) and may not know they are in trouble, let alone that you could help them. This is especially true for B2B customers.
Therefore, you need to adopt different tactics to reach both types of potential customers.
inbound vs outbound lead definition
Inbound Lead Generation
To get warm leads, you will need to create awareness of your product or service. You can do this through marketing and advertising.
To capture leads, create an attractive lead magnet that attracts people who are interested in the topics you work on.
A successful lead magnet is something that
1. Create value for your target audience
2. Attract people organically to your website
3. It is so interesting that the person is willing to exchange their contact information for content
4. Highlight your experience in the field
Another great way to get warm leads is to have your current clients recommend your services to their friends and network.
Outbound Lead Generation
To capture those cold leads, you need to reach out to them and convince them of your expertise.
Cold calling, cold emailing, and paid advertising are some of the most commonly used outbound lead generation tactics.
inbound vs outbound marketing tactics
Are you looking for the best lead generation tools for your lead generation process?
Check out our list of the best lead generation tools and lead generation websites .
Also check out tips for an effective lead generation strategy for
Technology companies
B2C Marketing
B2B Marketing
Real Estate Sector
2. Qualify your leads
There are different types of leads, and some of them are closer to an actual purchase than others.
Type of lead What it means
Marketing Qualified Lead (MQL) They are interested in your business but are not ready to buy. Nurture these leads further down the sales funnel.
Sales Qualified Lead (SQL) You have expressed your willingness to buy. Start negotiating!
Product Qualified Lead (PQL) Someone who is using a free trial of your product or service, but is not putting money into it. Find out if they would be interested in purchasing.
Qualified Service Lead You have interacted with customer service and may be interested in a purchase. Get in touch
There are three factors that tell you who is a high-profile client:
Need : They have a need that you can meet or a problem that you can help solve.
Interest : They are especially interested in your product or service above all other options
Ability : They have the means to buy from you. They must have the budget and authority to make a purchase, and if the service is location-based, they must be located near you.
If any of the three factors are missing, you probably won't get a deal.
sales qualified lead
To find out who your most qualified leads are, you need to learn more about your prospect.
Typically, it's the marketing team that brings in the leads, and the sales team has to do the qualifying. This can be time-consuming and cost you money.
However, there are tools that allow you to outsource at least part of the lead qualification process. Try lead generation forms or lead generation chatbots .
Hello there!
Would you like to know more about chatbots?
You can plan your forms and chatbots to ask the right questions to help you find more qualified leads.
Sign up for a free trial at Trustmary and start creating your own lead generation forms, popups and chatbots
You can also try different lead scoring methods to find out who your most profitable leads are.
Create a functional lead funnel and expand it with social proof
Now that we know what we're talking about, let's dive into the actual lead generation sales funnel.
The lead generation funnel, sales pipeline – these are familiar and widely used terms in marketing and sales.
The lead funnel is a concept that refers to the process of guiding your potential customers from the awareness stage to the sales process.
The beginning of the funnel is broad and includes all initial interactions. The further down the funnel we are, the fewer leads we will have, but the ones that remain are increasingly more qualified.
At the end of the funnel we have customers: those who have actually made a purchase.
If so, you'll need to create a functional lead generation sales funnel.
Let’s see how to build an effective funnel with the help of social proof.
Lead Generation Process – Definition
Lead generation is the process of finding your potential customers and obtaining their contact information.
The process has multiple stages and can include various strategies.
I'll walk you through two of the most crucial parts of the process: lead capture and lead qualification.
In this way we will acquire the appropriate vocabulary to understand the sales funnel process.
1. Find and attract potential customers
Leads are people or companies that could be potential customers.
They have some kind of need that your product or service can satisfy.
Sometimes leads are hot (=inbound potential customers) and have jordan phone number list found your business on their own by proactively searching for a solution to their problem.
However, many times leads are cold (=outbound potential customers) and may not know they are in trouble, let alone that you could help them. This is especially true for B2B customers.
Therefore, you need to adopt different tactics to reach both types of potential customers.
inbound vs outbound lead definition
Inbound Lead Generation
To get warm leads, you will need to create awareness of your product or service. You can do this through marketing and advertising.
To capture leads, create an attractive lead magnet that attracts people who are interested in the topics you work on.
A successful lead magnet is something that
1. Create value for your target audience
2. Attract people organically to your website
3. It is so interesting that the person is willing to exchange their contact information for content
4. Highlight your experience in the field
Another great way to get warm leads is to have your current clients recommend your services to their friends and network.
Outbound Lead Generation
To capture those cold leads, you need to reach out to them and convince them of your expertise.
Cold calling, cold emailing, and paid advertising are some of the most commonly used outbound lead generation tactics.
inbound vs outbound marketing tactics
Are you looking for the best lead generation tools for your lead generation process?
Check out our list of the best lead generation tools and lead generation websites .
Also check out tips for an effective lead generation strategy for
Technology companies
B2C Marketing
B2B Marketing
Real Estate Sector
2. Qualify your leads
There are different types of leads, and some of them are closer to an actual purchase than others.
Type of lead What it means
Marketing Qualified Lead (MQL) They are interested in your business but are not ready to buy. Nurture these leads further down the sales funnel.
Sales Qualified Lead (SQL) You have expressed your willingness to buy. Start negotiating!
Product Qualified Lead (PQL) Someone who is using a free trial of your product or service, but is not putting money into it. Find out if they would be interested in purchasing.
Qualified Service Lead You have interacted with customer service and may be interested in a purchase. Get in touch
There are three factors that tell you who is a high-profile client:
Need : They have a need that you can meet or a problem that you can help solve.
Interest : They are especially interested in your product or service above all other options
Ability : They have the means to buy from you. They must have the budget and authority to make a purchase, and if the service is location-based, they must be located near you.
If any of the three factors are missing, you probably won't get a deal.
sales qualified lead
To find out who your most qualified leads are, you need to learn more about your prospect.
Typically, it's the marketing team that brings in the leads, and the sales team has to do the qualifying. This can be time-consuming and cost you money.
However, there are tools that allow you to outsource at least part of the lead qualification process. Try lead generation forms or lead generation chatbots .
Hello there!
Would you like to know more about chatbots?
You can plan your forms and chatbots to ask the right questions to help you find more qualified leads.
Sign up for a free trial at Trustmary and start creating your own lead generation forms, popups and chatbots
You can also try different lead scoring methods to find out who your most profitable leads are.
Create a functional lead funnel and expand it with social proof
Now that we know what we're talking about, let's dive into the actual lead generation sales funnel.
The lead generation funnel, sales pipeline – these are familiar and widely used terms in marketing and sales.
The lead funnel is a concept that refers to the process of guiding your potential customers from the awareness stage to the sales process.
The beginning of the funnel is broad and includes all initial interactions. The further down the funnel we are, the fewer leads we will have, but the ones that remain are increasingly more qualified.
At the end of the funnel we have customers: those who have actually made a purchase.