In it, we will explain what Google SGE is , what changes in the organic traffic game now and what your blog needs to do to have all the benefits brought by this new Google algorithm.
Content
What is Google SGE?
Why was Google SGE created?
Competition with ChatGPT
Improved search results
More accessibility
Is Google SGE the same thing as Gemini?
The main problem with Google SGE
Does this mean that Google SGE will destroy organic traffic?
How does Google SGE work internally?
How to make your blog “survive” Google SGE?
1. Vary your traffic sources
2. Create more in-depth content
3. Keep investing in SEO
4. Create your content based on “questions and answers”
5. Make your texts more human
How to evaluate possible impacts of Google SGE on your blog's traffic?
How will Google SGE affect e-commerce?
Is it possible to disable Google SGE?
What is the future of Google SGE?
Conclusion
What is Google SGE?
Google SGE (Search Generative Experience) is a version of Google search wholesale email list that uses artificial intelligence to provide more complete and direct answers to questions. Instead of just showing a list of links, it better understands the question and generates a more detailed and summarized answer, combining information from multiple sources.
The idea is to help you find what you want more quickly and easily, without having to click on a lot of links. It's an evolution in search, using AI to make life easier for those who are searching.
Why was Google SGE created?
google sge
Google SGE was developed for numerous reasons, the main ones are listed below:
Competition with ChatGPT
Google created SGE as a direct response to the success of ChatGPT and other generative AI tools. When ChatGPT launched, it demonstrated that it was possible to answer questions directly and in detail, changing the way people searched for information.
Google, seeing this potential and the growing popularity of conversational AI, developed SGE to offer a smarter and more efficient search experience , leveraging AI to provide faster and more complete answers, as well as to compete with these new technologies.
Improved search results
As search trends evolve, it’s become clear that user behavior is changing. People no longer just want a list of keyword- based links .
Tools like ChatGPT, Bing’s AI, and voice search show that users are looking for faster, more direct, and conversational answers. Google has noticed this and, to adapt, created SGE.
The idea is to maintain its relevance by offering a more interactive and personalized search experience , keeping up with these new expectations and ways of interacting with technology.
More accessibility
One of the reasons Google created SGE is to improve accessibility . The goal is to make answers easier to understand for everyone, including people with visual or hearing impairments. This helps Google reach a wider audience and ensure that its tools are accessible to everyone.
With advances in artificial intelligence and natural language processing, Google has seen that it is now possible to create a more inclusive and efficient search experience, making it easier for anyone to find the information they need, regardless of their limitations.
Is Google SGE the same thing as Gemini?
Google SGE and Gemini are not the same thing . SGE is Google's new way of improving search by using AI to provide more complete and direct answers.
google sge is the same thing as gemini
Gemini is Google's AI model, similar to what OpenAI uses in ChatGPT. Gemini is basically the technology behind a lot of Google's tools, like SGE. So SGE uses the power of Gemini, but they're different things: SGE is the search function, and Gemini is the AI that makes all of that possible.
The main problem with Google SGE
Google SGE can reduce the number of visits to blogs and websites . Because it provides more complete answers directly on the results page, users may not feel the need to click on links for more information.
This could impact blog traffic, especially those that rely on clicks to generate revenue or visibility. The concern is that by presenting information directly in search, Google will centralize content consumption more , reducing the exposure of external sources.
Does this mean that Google SGE will destroy organic traffic?
Google SGE can decrease organic traffic, but it doesn't eliminate it. Since SGE answers directly on the search page, people may not click as many links, especially for simple questions.
traffic
However, for more complex topics or those that require more detail, sites may still receive visits . The impact will depend on how Google balances these generated responses with the importance of directing people to blogs that actually have the complete content.
But yes, it is a totally valid point of concern, since organic traffic was one of the most “guaranteed” sources of visitors, until that paradigm changed now.
How does Google SGE work internally?
Google SGE uses generative AI to process user queries and provide detailed answers. It combines advanced machine learning, large language models (similar to what ChatGPT uses), and the vast database of the internet to generate answers.
