Getting sales with email marketing is often one of the channel's main goals. Using an email marketing solution along with applying the following techniques will help you make a difference. Keep reading, this will help you.
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5 techniques to increase your sales with email marketing and get results
1. Include reminders with some frequency
2. Use the abandoned cart recovery email
3. Offer prizes
4. Use the resource of urgency
5. Don't give up on a contact
5 techniques to increase your sales with email marketing and get results
Remember that email marketing is one of those old techniques that is still effective (the most effective one). The average return on investment is $42 for every $1 invested , so it is still a benchmark for success. The “how”, however, is central, and these techniques are very useful.
1. Include reminders with some frequency
You have the contact and the necessary authorization (and that's no small feat). Now what? The first thing is that you should never forget about your client. This means, for example, sending reminders vp security email lists with a certain frequency , just enough so that they know you're there. Depending on the sector you work in and your recipients, this frequency should be higher or lower.
There is a significant proportion of users who decide to buy after several interactions (some even take a year to make up their mind). Therefore, drop by drop is a way to get them to decide to buy.
2. Use the abandoned cart recovery email
It is very, very common for a person to leave the purchase process halfway through on a website . And even more so for this to happen just before entering the credit card, bank account or PayPal number. Up to 79.17% of shopping carts are left behind.
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The abandoned cart reminder email is very useful and has a positive impact on customers. The average conversion rate reaches 18.64% , which is a very high figure. This is a way to achieve the desired closing of the sale. An example of good practice is that of Casa del Libro .
House of Books
3. Offer prizes
Prizes are one of the main incentives for the human psyche . We all like to feel unique and have access to something exclusive. But the best thing of all is that, from the point of view of email marketing, it is very easy to offer them without making a major effort. An example of this policy is the one applied by the insurance company Mutua .
How many times do you resort to the idea of giving a gift to an “X” number of people? Well, you should know that offering a gift as a prize costs you the same and has a more positive impact on your potential client.
Mutual
4. Use the resource of urgency
Companies often use urgency . Phrases like “last places” or “last stock” are a classic that we have all seen, both in television advertising and in the written press. Why should email marketing be an exception? A clever example of “last places” is the one carried out by the hotel reservation portal “ Booking ”. When the client enquires about a hotel, the price of the day, the limit for the offer and, sometimes, how many places are still available are indicated.
