The use of images is an essential resource for any branding strategy . By making good choices, it is possible to attract new leads and quickly convey ideas that reflect a brand's values and purposes. But what precautions should we take when working with images?
Neglecting the origin of a photo, for example, as well as the importance of its quality are common mistakes that can cause huge losses not only financially but also to your reputation. In this article we will discuss the importance of building a professional image bank for your branding , how to manage it and what are the essential precautions.
What is the source of the images you use?
There are several possible sources: search engine results, free image banks, in-house production... In any of these options, the professional must always be aware of copyright without losing sight of the main objective of strengthening the branding of their business.
The improper use of photographs on your website, for example, can lead to a lawsuit that will cause a lot of headaches! In addition to the time and money lost, there is also damage to your business's reputation. On the other hand, carelessness can make it easier for an illustration/photograph created by your team, with your own resources, to be used by the competition.
Anyone who thinks that using free image banks is the ideal solution for working with visuals is mistaken. Many banks do not manage which images have already been downloaded and offer very generic assets that do not produce the desired impact for your brand and do not serve to set your product apart from the competition.
How to use the image bank for your branding ?
By opting for an internal image bank, in addition to having vp safety email lists control over which images were used and ensuring that all pieces are of high quality, the brand's history is preserved. This is a very important step in strengthening branding : making the consumer familiar with the company's history .
Recording your company's history serves to inspire and guide what is yet to come. If the photos you produce or even download every day are scattered across different folders and computers, a lot is lost in the process of creating new content. This lack of organization results in wasted time and money on searches and rework .
Maintaining an internal image bank means preserving the moments that made your company what it is today and what it will be in the future. Images tell stories, and stories win people over , whether they are customers or professionals on your team. It is true that “a picture is worth a thousand words”, but a thousand images without the slightest organization are worth a big headache.
How to organize an image bank for your brand?
Thinking about the best use of your company's image bank, we at Huntag offer the ideal solution for your organization . Through a system based on DAM (Digital Asset Management), Huntag's platform brings many advantages such as:
Reading image metadata : our platform even recognizes the model of the camera that took the photo, converting this information into data for searching.
Organization by categories and subcategories : you will never have to worry about that endless number of folders again. Our platform uses the folderless system .
Inserting keywords : When you download an image, the name is often in codes or in other languages. However, when you register it on our platform, you can insert keywords that help you find it.
Free up space : images are automatically resized, reducing their weight and leaving more space on your servers.
Copyright control : find out if the image license is about to expire and renew its use in a timely manner.
Expense control : the bank itself becomes the priority source of assets. In this way, external image sources will be used less, generating lower costs.
Image bank in gallery format : with everything in view, you will know exactly what you have. What is seen is remembered!
