In this way, in our article today we are going to discuss with you some applications that you can add to your mass mailings to attract traffic to your store. However, do not forget that the digital ecosystem must always revolve around all possible digital techniques at the same time, that is, with a 360 strategy , since only in this way will you achieve that -thanks to different channels- the user traffic to your website is as high as possible. In other words, do not expect, my friend, that just following these tips (and applying them to Email Marketing) will be enough for, suddenly, your website's Analytics to skyrocket and increase enormously in terms of user traffic. Create a 360 strategy, where, of course, you integrate the following tips. Go for it!
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How to increase your web traffic…
…with the help of Email Marketing
1.- Automating welcome and follow-up messages
2.- Accompanying them in their daily life
3.- Rewarding them for their loyalty
How to increase your web traffic…
We have no doubt that, simply because, with just a click, all kinds of purchases of products and/or services can be made - from the comfort of your own home -, sales websites are successful on their own (provided, of course, that the communication you make is correct, and users know you).
However, it doesn't hurt to use all the extra resources that exist within the digital ecosystem to try to increase your community . Because, in mauritius business email list the end, let's not fool ourselves: it's great to have hundreds of followers on social networks, but -in reality- if the company stays afloat it's not thanks to that, but to the final sales traffic that exists on its website.
«Use all the extra resources that exist within the digital ecosystem to grow your community»
In this way, we recommend that you think of a good strategy and planning that integrates all the possible elements that you use so that they all "walk" together, and pursue a transversal objective.
6 effective tips to apply in Email Marketing
…with the help of Email Marketing
Email Marketing is one of those small elements that can contribute to your strategy, increasing your website traffic a little bit more each time.
In this article we will tell you about 3 practices that, when applied to your mass mailings, can achieve this goal. Pay close attention, and apply them afterwards!
1.- Automating welcome and follow-up messages
Whether it's birthday messages for your community members, brand anniversaries, Valentine's Day, Christmas, Easter, or countless other occasions, schedule content in which, on that special day, your brand accompanies the user, offering them a special situation, whether through a discount, an emotional phrase, or an attractive video. And, of course, they have to click on a CTA that sends them straight to your website.
Another type of message that can also be easily automated is that which follows a defined flow within the process of selling a product. For example, when the user registers you can send them a welcome message (together with a small discount coupon for their first purchase), or when they have completed a transaction, send them another new message thanking them for their trust in your brand, or even encouraging them to make another new purchase, or to share their experience with their friends, etc., etc. It's all a matter of using your imagination! And, of course: whatever action they then have to take... it should involve a visit to your website!
2.- Accompanying them in their daily life
Closely linked to the previous point is obviously taking advantage of special occasions (and how receptive the user is at that moment) to send promotional communications. Because, for example: do you think the user is just as receptive if you send them a discount on Valentine's Day as if they were on a random day a few weeks before that date? No, obviously the user's mentality is different.
