Types of design you can use in an email depending on your objectives
Posted: Tue Dec 03, 2024 10:15 am
Types of design you can use in an email depending on your objectives
Although we insist on denying it, it is true that the Email Marketing technique continues to be one of the most optimal channels for communicating with customers , even above such booming and "modern" techniques as social networks or Affiliate Marketing, among others.
Why? Easy: because it is one of the few channels that combines the cost-effectiveness that top management of companies demands with the efficiency of being able to address a massive audience group through personalized messages . It seems impossible, right? But it is.
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First things first: a good database for your email
Second: good email design
Responsive Email Designs
Email designs focused on rational psychology
Email designs focused on user experience
Email designs focused on correct deliverability
First things first: a good database for your email
But what is the first thing we need to put this powerful technique into action? Indeed, as you are probably thinking, we need to find those people to whom we are going to write. And, of course, that selected group must be part of our target audience, identifying with those with whom our brand will easily want to start a conversation. This task is arduous; it is not easy and it will cost you, especially if you start from scratch, but it is necessary. Without it, Email Marketing makes no sense. Therefore, the first thing you should do if you decide to implement this communication technique within your company will be to expand or start building your customer database organically : you can rely on word of mouth, your social media channels, incentives or promotions, etc… But you must achieve a quality customer database, who can gradually build, together with your brand, a large community.
The Importance of Copywriting: The Best Keywords for Subject Lines
Oh! It is also important to remember that not long ago the new LOPD came into force, which means - this time more than ever - that the process you use to add users to your database must be completely transparent and with documentation proving that the user has agreed, from the beginning, to receive communications, promotions or newsletters from your brand. In this article we tell you more about it, so that you don't miss even the smallest detail .
Once this is done, it is time to start communicating with our database, and to do so, you have different designs that you can use, depending on the objective you pursue at any given time.
Grab a pen and paper, because here we go!
Second: good email design
Responsive Email Designs
Talking about working on a design so that it has a correct responsiveness should, in reality, be something that is no longer on anyone's lips. Why? Because it is something so necessary that it should be innately integrated into the mind of any graphic designer or Email Marketing expert. But, in reality, this is not the case. Even today, it happens that sometimes designs must be refocused or modified because they do not have a correct responsive design, and therefore, they do not look or function properly through mobile devices.
In this way, we recommend that if you are just starting to vp technical email lists implement Email Marketing in your company, you try to make your designs responsive at all times , adapting appropriately above all to the mobile format, since -remember- more than 55% of the emails sent in Email Marketing are opened through mobile devices , according to numerous studies.
Email designs focused on rational psychology
When we address the reader, among other things, we must try to put ourselves in his mind, from the most basic questions to the deeper ones. To do this, you should always remember the following points:
The user's tendency to read is to start with their gaze from the top left corner and continue to the right, going down. We mention this because, even if you don't start your newsletter or email with text, the user's tendency to read visually or graphically is the same, so you should consider it in a logical order in your message.
You should also keep in mind that users often take a quick look at emails, trying - in a microsecond - to understand what the message wants from us . Therefore, your message must have a single CTA, placed in a visible place and that clearly summarizes what you want, that is, if you want them to make a purchase, reserve a service, download an ebook, etc., etc. But it must be clear, direct and visible.
Although we insist on denying it, it is true that the Email Marketing technique continues to be one of the most optimal channels for communicating with customers , even above such booming and "modern" techniques as social networks or Affiliate Marketing, among others.
Why? Easy: because it is one of the few channels that combines the cost-effectiveness that top management of companies demands with the efficiency of being able to address a massive audience group through personalized messages . It seems impossible, right? But it is.
Post Content
First things first: a good database for your email
Second: good email design
Responsive Email Designs
Email designs focused on rational psychology
Email designs focused on user experience
Email designs focused on correct deliverability
First things first: a good database for your email
But what is the first thing we need to put this powerful technique into action? Indeed, as you are probably thinking, we need to find those people to whom we are going to write. And, of course, that selected group must be part of our target audience, identifying with those with whom our brand will easily want to start a conversation. This task is arduous; it is not easy and it will cost you, especially if you start from scratch, but it is necessary. Without it, Email Marketing makes no sense. Therefore, the first thing you should do if you decide to implement this communication technique within your company will be to expand or start building your customer database organically : you can rely on word of mouth, your social media channels, incentives or promotions, etc… But you must achieve a quality customer database, who can gradually build, together with your brand, a large community.
The Importance of Copywriting: The Best Keywords for Subject Lines
Oh! It is also important to remember that not long ago the new LOPD came into force, which means - this time more than ever - that the process you use to add users to your database must be completely transparent and with documentation proving that the user has agreed, from the beginning, to receive communications, promotions or newsletters from your brand. In this article we tell you more about it, so that you don't miss even the smallest detail .
Once this is done, it is time to start communicating with our database, and to do so, you have different designs that you can use, depending on the objective you pursue at any given time.
Grab a pen and paper, because here we go!
Second: good email design
Responsive Email Designs
Talking about working on a design so that it has a correct responsiveness should, in reality, be something that is no longer on anyone's lips. Why? Because it is something so necessary that it should be innately integrated into the mind of any graphic designer or Email Marketing expert. But, in reality, this is not the case. Even today, it happens that sometimes designs must be refocused or modified because they do not have a correct responsive design, and therefore, they do not look or function properly through mobile devices.
In this way, we recommend that if you are just starting to vp technical email lists implement Email Marketing in your company, you try to make your designs responsive at all times , adapting appropriately above all to the mobile format, since -remember- more than 55% of the emails sent in Email Marketing are opened through mobile devices , according to numerous studies.
Email designs focused on rational psychology
When we address the reader, among other things, we must try to put ourselves in his mind, from the most basic questions to the deeper ones. To do this, you should always remember the following points:
The user's tendency to read is to start with their gaze from the top left corner and continue to the right, going down. We mention this because, even if you don't start your newsletter or email with text, the user's tendency to read visually or graphically is the same, so you should consider it in a logical order in your message.
You should also keep in mind that users often take a quick look at emails, trying - in a microsecond - to understand what the message wants from us . Therefore, your message must have a single CTA, placed in a visible place and that clearly summarizes what you want, that is, if you want them to make a purchase, reserve a service, download an ebook, etc., etc. But it must be clear, direct and visible.