Advertising campaigns: what they are and what their objectives are
Posted: Tue Dec 03, 2024 10:54 am
Advertising campaigns are comprehensive marketing strategies that are useful in a number of situations for companies, depending on what they intend to promote. Therefore, understanding what they are and what their objectives are is essential to maintaining a well-tuned communication with your audience.
To learn more about the subject, continue reading this article and check out the following topics:
What is an advertising campaign?
What are the types of advertising campaigns?
What is an advertising campaign?
Advertising campaigns consist of a set of marketing actions that are planned and executed in order to achieve a specific objective. A campaign can involve actions carried out both online and offline, and can also involve a variety of channels.
Since there are several actions planned together, this strategy compliance directors email listsq is much more efficient than a single action. The number of actions and the places where the content is published depends on the company's objectives and the profile of its audience. Everything needs to be planned in advance.
Traditional communication channels such as TV, radio and printed publications and/or digital marketing such as social media, email marketing and blogs can be used. Regardless of the choice, it is essential to have a well-planned approach to obtain the expected results.
And of course, as these are joint actions, they need to communicate compliance directors email lists with each other, in terms of content, in addition to having a standard visual identity.
Check out: What a digital marketing plan must have to be effective
What are the types of advertising campaigns?
Institutional campaign
Among the types of advertising campaigns, this one aims at brand recognition. In other words, to make the target audience recognize the company and, mainly, its market authority. Thus, it does not seek to obtain sales, although this is always a consequence, but rather to build authority in the eyes of the public and get closer to them. It is ideal for companies that are already consolidated in the market and want to maintain their market share.
Promotional campaign
Here, the goal is to increase sales conversion. To do so, in addition to visual appeal, through vibrant colors and eye-catching phrases, strategies such as promotions, discounts, easy payment terms and other resources are used to attract more consumers. It is often used on special dates or when the company needs to raise capital quickly. Reducing or eliminating inventory also uses promotional campaigns as a strategy.
Social and educational campaign
This other type of advertising campaign aims to engage the public in a cause or teach something relevant, in a practical way. Although it is not a rule, it is more common for it to be carried out by non-profit organizations and governments.
For companies, it is a way of demonstrating authority in their field of activity.
Opportunity campaign
Its goal is to promote a brand or even its product or service, and its difference lies in the fact that it happens precisely when a certain topic is trending, taking advantage of the opportunity. One example is to run this campaign during the Olympics, using the topic to promote sales.
Launch campaign
As the name suggests, this advertising campaign aims to promote a product or service that is launched by the company. Although it can also happen in other types of advertising, it is in this type that celebrities are most commonly used to attract the public's attention.
Support campaign
This is a campaign carried out after the launch, serving to continue promoting the product or service. Its objective is to reinforce the novelty so that it remains in the consumer's mind.
Government campaign
This is when the government wants to disseminate some information, such as the importance of a certain vaccine, or even when it wants to present the results of its management.
Political electoral campaign
Another type of advertising campaign is one that only occurs during the election period. Here, the aim is to promote the candidate, which can be done by showing his proposals, what he stands for, etc.
To learn more about the subject, continue reading this article and check out the following topics:
What is an advertising campaign?
What are the types of advertising campaigns?
What is an advertising campaign?
Advertising campaigns consist of a set of marketing actions that are planned and executed in order to achieve a specific objective. A campaign can involve actions carried out both online and offline, and can also involve a variety of channels.
Since there are several actions planned together, this strategy compliance directors email listsq is much more efficient than a single action. The number of actions and the places where the content is published depends on the company's objectives and the profile of its audience. Everything needs to be planned in advance.
Traditional communication channels such as TV, radio and printed publications and/or digital marketing such as social media, email marketing and blogs can be used. Regardless of the choice, it is essential to have a well-planned approach to obtain the expected results.
And of course, as these are joint actions, they need to communicate compliance directors email lists with each other, in terms of content, in addition to having a standard visual identity.
Check out: What a digital marketing plan must have to be effective
What are the types of advertising campaigns?
Institutional campaign
Among the types of advertising campaigns, this one aims at brand recognition. In other words, to make the target audience recognize the company and, mainly, its market authority. Thus, it does not seek to obtain sales, although this is always a consequence, but rather to build authority in the eyes of the public and get closer to them. It is ideal for companies that are already consolidated in the market and want to maintain their market share.
Promotional campaign
Here, the goal is to increase sales conversion. To do so, in addition to visual appeal, through vibrant colors and eye-catching phrases, strategies such as promotions, discounts, easy payment terms and other resources are used to attract more consumers. It is often used on special dates or when the company needs to raise capital quickly. Reducing or eliminating inventory also uses promotional campaigns as a strategy.
Social and educational campaign
This other type of advertising campaign aims to engage the public in a cause or teach something relevant, in a practical way. Although it is not a rule, it is more common for it to be carried out by non-profit organizations and governments.
For companies, it is a way of demonstrating authority in their field of activity.
Opportunity campaign
Its goal is to promote a brand or even its product or service, and its difference lies in the fact that it happens precisely when a certain topic is trending, taking advantage of the opportunity. One example is to run this campaign during the Olympics, using the topic to promote sales.
Launch campaign
As the name suggests, this advertising campaign aims to promote a product or service that is launched by the company. Although it can also happen in other types of advertising, it is in this type that celebrities are most commonly used to attract the public's attention.
Support campaign
This is a campaign carried out after the launch, serving to continue promoting the product or service. Its objective is to reinforce the novelty so that it remains in the consumer's mind.
Government campaign
This is when the government wants to disseminate some information, such as the importance of a certain vaccine, or even when it wants to present the results of its management.
Political electoral campaign
Another type of advertising campaign is one that only occurs during the election period. Here, the aim is to promote the candidate, which can be done by showing his proposals, what he stands for, etc.