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With increased effectiveness, necessity of a telemarketing strategy is a must for your business. Telemarketing is an essential part of a well prepared and progressive sales force. Customer service options bloom when clients and customers are dealt with in an accessible and personal way. The human element of telemarketing will allow it to maintain its position as an essential marketing, sales, and customer service element of any business.Renewed ethical commitment as an industrywhile technology, and effectiveness have bolstered telemarketing’s rise, and prominence in the st century it has been stabilized by important ethical commitments. Technology allowed companies access, and connectivity they had never seen.