Text Subscriptions: A Valuable Tool for Marketers
Posted: Wed Dec 04, 2024 3:37 am
SMS API
SMS
Text Subscriptions: A Valuable Tool for Marketers
If you can get customers and prospects to subscribe to informational chinese overseas europe data updates from your business, you can build a brand loyalty bond that’ll be hard to break. The trick is to give people information they can use.
Text subscription is a service that businesses provide to send information via SMS to people who opt in to receive it — pretty simple. It’s the same concept as a newspaper or magazine subscription. Those businesses monetize subscribers by selling ads to people who want to reach them. Businesses that offer text subscriptions monetize their efforts by gathering contact information from people who might be current or potential customers, which they can use in campaigns or sales outreach.
Text subscriptions work so well because SMS is an ideal channel for marketing communication. Nearly everyone has a cell phone — 97% of Americans and almost 7 billion people worldwide — and everyone with a cell phone has SMS. Of course smartphone users also have access to apps, but you have to convince people to download them, and apps often include unwelcome trackers.
People look at 99% of text messages, usually within 15 minutes of receiving them. Email lacks the same immediacy, and open rates for email marketing messages are much lower than for SMS. SMS messages also have high engagement rates.
From a budget perspective, text messaging is incredibly affordable. Messages sent through Plivo cost half a cent in the US, and similarly low amounts elsewhere in the world, and you pay only for what you send — there’s no additional subscription cost to use the service.
What is a text message subscription?
Text subscription is a service that businesses provide to send information via SMS to people who opt-in to receive it — pretty simple. It’s the same concept as a newspaper or magazine subscription. Businesses use text message subscriptions for a variety of purposes, such as:
SMS
Text Subscriptions: A Valuable Tool for Marketers
If you can get customers and prospects to subscribe to informational chinese overseas europe data updates from your business, you can build a brand loyalty bond that’ll be hard to break. The trick is to give people information they can use.
Text subscription is a service that businesses provide to send information via SMS to people who opt in to receive it — pretty simple. It’s the same concept as a newspaper or magazine subscription. Those businesses monetize subscribers by selling ads to people who want to reach them. Businesses that offer text subscriptions monetize their efforts by gathering contact information from people who might be current or potential customers, which they can use in campaigns or sales outreach.
Text subscriptions work so well because SMS is an ideal channel for marketing communication. Nearly everyone has a cell phone — 97% of Americans and almost 7 billion people worldwide — and everyone with a cell phone has SMS. Of course smartphone users also have access to apps, but you have to convince people to download them, and apps often include unwelcome trackers.
People look at 99% of text messages, usually within 15 minutes of receiving them. Email lacks the same immediacy, and open rates for email marketing messages are much lower than for SMS. SMS messages also have high engagement rates.
From a budget perspective, text messaging is incredibly affordable. Messages sent through Plivo cost half a cent in the US, and similarly low amounts elsewhere in the world, and you pay only for what you send — there’s no additional subscription cost to use the service.
What is a text message subscription?
Text subscription is a service that businesses provide to send information via SMS to people who opt-in to receive it — pretty simple. It’s the same concept as a newspaper or magazine subscription. Businesses use text message subscriptions for a variety of purposes, such as: