9 Email Marketing Tips for Ecommerce
Posted: Wed Dec 04, 2024 3:47 am
Emails represent the secret ingredient of any business, so with this article, we want to give you some email marketing tips for ecommerce .
Email marketing is cheap, fast and easy , and can increase sales petroleum manufacturers email lists facilitate customer loyalty. The benefits certainly don't end there, especially for a business like e-commerce. Let's start with the tips.
The best email marketing for e-commerce: 9 tips
Start with a plan
Any marketing action starts with good prior planning. It can be flexible, you can start with a strategy and then adjust it. In the case of e-commerce , if your goal is to increase sales , you should focus your email marketing campaign on this goal.
Focus on just one call to action
Each email should be clear, simple and directed to a single response through a call to action . This call to action, also known as “Call To Action”, generally allows the customer to continue down the conversion funnel and get closer to making a purchase in your e-commerce. The advice we can give you for your e-commerce is to insert only one or at most two CTAs per email, this way the information will not be scattered and the recipient will focus on what you want them to do.
Automate
There are all the data and tools you need to create email campaigns once and then repeat them automatically. This automation allows you to reach many of your customers or e-commerce subscribers in a short time and efficiently. The best option is to use a professional email marketing service like Emailchef, which allows you to automate emails and reach your contacts' inboxes in a timely manner. If you are interested in trying it for free, click on this link .
Think about the device
More and more users are making purchases via mobile devices. Mobile e-commerce trends tell us that by the end of 2021, 73% of online sales will be made via mobile. This is why it is crucial that your e-commerce emails are responsive . Pay attention to the images, size and placement of your call-to-action buttons, product page, checkout process and everything else your customers might encounter on their way and optimize these to look good even on a mobile or tablet.
Personalize your communication
Another very important tip for e-commerce email marketing is to personalize your emails as much as possible . Our potential client or lead will appreciate that you offer them information designed especially for them and the effectiveness of the campaigns will increase. So, when designing a successful email campaign for your eCommerce, it is vital that your client feels recognized and special. Personalization does not only consist of including their first name in the body of the message, but in segmenting the content so that it is as specific and relevant as possible.
Original, direct and attractive
Original and engaging content helps build relationships and be more influential with your customers. If your brand tone allows it, humor can work well - take advantage of it! In Email Marketing every word counts, so it's worth improving your copywriting and polishing it to the max, so that the message is clear, direct, witty and above all persuasive. People don't want to receive irrelevant information to find what they're really looking for (which is usually: information or discounts on your products, buying your products, or receiving a confirmation of their purchase for example).
Use your customers' language
This goes beyond simply writing in English, French or Spanish (although you should of course translate your emails into multiple languages if you have a global market). We’re talking about the type of language used and this depends on the characteristics of your audience. You won’t speak to a 16-18 year old ecommerce customer in the same way as you would to a 50-55 year old. Keep your buyer in mind when preparing your emails and make the most of your list segmentation options to identify the target and to make the messages fit the audience you are targeting.
Email marketing is cheap, fast and easy , and can increase sales petroleum manufacturers email lists facilitate customer loyalty. The benefits certainly don't end there, especially for a business like e-commerce. Let's start with the tips.
The best email marketing for e-commerce: 9 tips
Start with a plan
Any marketing action starts with good prior planning. It can be flexible, you can start with a strategy and then adjust it. In the case of e-commerce , if your goal is to increase sales , you should focus your email marketing campaign on this goal.
Focus on just one call to action
Each email should be clear, simple and directed to a single response through a call to action . This call to action, also known as “Call To Action”, generally allows the customer to continue down the conversion funnel and get closer to making a purchase in your e-commerce. The advice we can give you for your e-commerce is to insert only one or at most two CTAs per email, this way the information will not be scattered and the recipient will focus on what you want them to do.
Automate
There are all the data and tools you need to create email campaigns once and then repeat them automatically. This automation allows you to reach many of your customers or e-commerce subscribers in a short time and efficiently. The best option is to use a professional email marketing service like Emailchef, which allows you to automate emails and reach your contacts' inboxes in a timely manner. If you are interested in trying it for free, click on this link .
Think about the device
More and more users are making purchases via mobile devices. Mobile e-commerce trends tell us that by the end of 2021, 73% of online sales will be made via mobile. This is why it is crucial that your e-commerce emails are responsive . Pay attention to the images, size and placement of your call-to-action buttons, product page, checkout process and everything else your customers might encounter on their way and optimize these to look good even on a mobile or tablet.
Personalize your communication
Another very important tip for e-commerce email marketing is to personalize your emails as much as possible . Our potential client or lead will appreciate that you offer them information designed especially for them and the effectiveness of the campaigns will increase. So, when designing a successful email campaign for your eCommerce, it is vital that your client feels recognized and special. Personalization does not only consist of including their first name in the body of the message, but in segmenting the content so that it is as specific and relevant as possible.
Original, direct and attractive
Original and engaging content helps build relationships and be more influential with your customers. If your brand tone allows it, humor can work well - take advantage of it! In Email Marketing every word counts, so it's worth improving your copywriting and polishing it to the max, so that the message is clear, direct, witty and above all persuasive. People don't want to receive irrelevant information to find what they're really looking for (which is usually: information or discounts on your products, buying your products, or receiving a confirmation of their purchase for example).
Use your customers' language
This goes beyond simply writing in English, French or Spanish (although you should of course translate your emails into multiple languages if you have a global market). We’re talking about the type of language used and this depends on the characteristics of your audience. You won’t speak to a 16-18 year old ecommerce customer in the same way as you would to a 50-55 year old. Keep your buyer in mind when preparing your emails and make the most of your list segmentation options to identify the target and to make the messages fit the audience you are targeting.