The Best Time to Send Your Newsletter
Posted: Wed Dec 04, 2024 3:49 am
When people subscribe to your newsletters, they want your content. They don't want to ignore or delete it . So if your newsletters aren't being read, the problem might not be what you're communicating.
That's when he's saying it.
In this post, we'll help you understand the best time to send a newsletter . There's no universal rule that determines the best time to send emails, but daily routines and habits affect everyone and will impact your open rates .
Know Your Reader
Look at all the newsletter emails you have ghana business email list received over the past month. Note when you received them and when you opened them. You will probably find that you have opened them and read them immediately… or ignored them.
Their performance is not exceptional . We have found that newsletters are generally opened as soon as they are received , or not at all. Distribution is a unique opportunity : the email is either opened and sparks interest, or it is lost.
This means that you need to deliver your newsletter at a time when the reader is able and willing to read it. This will depend on who the reader is, and what you are communicating.
In general, we've found that people are more likely to read work-related emails in the morning , before they get to the office. On the other hand, newsletters about shopping or entertainment are more likely to be read during breaks and moments of relaxation.
The Best Day to Send a Newsletter
The Best Day to Send a Newsletter
Experts agree . The best days to send your newsletter are Tuesdays, Wednesdays and especially Thursdays for purely promotional emails.
The competition will be higher these days, especially on Tuesdays and Thursdays, but your opening rates will be higher.
Sending on Mondays doesn't make much sense because people prefer to focus on scheduling their week. They are also more likely to clean up unwanted emails received over the weekend.
The same applies to Fridays , when you're trying to get things done, or finish them completely.
The Best Time to Send a Newsletter
The Best Time to Send Your Newsletter or Email
If you're sending to parents of young children , do it early. Try to reach them around 6am, before the kids wake up and check their phones for the first time. If you're targeting teenagers , do it late. By 10pm they'll have finished their homework, and they'll be talking to friends. This is the time to grab their attention and jump right into their conversation.
As you can see, context is important , but let's consider some general good habits.
If you send a newsletter between 8am and 8.30am , you will probably get the attention of people who are about to start work.
But this is not the only window to send a newsletter to employees. During lunch, we also allow ourselves a few minutes of distraction even after returning to the desk .
You can try sending your newsletter between 2pm and 3pm .
The Worst Time to Send a Newsletter
This doesn't mean you shouldn't send test emails at other times . Competition for the morning window can be fierce, so if your open rate is already successful, you don't need to change it.
Sending your newsletter between 10am and 11am can also be effective. Users have cleared out the spam that has accumulated overnight, their coffee break is nearby and they are ready for a distraction .
The Worst Time to Send a Newsletter
So, Monday and Friday are not good days to send a newsletter.
Sunday is also a bad idea . People enjoy spending the day with themselves, not reading their emails.
If you want to send during the weekend, opt for Saturday . Competition is lower and readers haven't started closing yet. Try Saturday for business newsletters, but think twice if your content is work-related.
Above all, don't send emails at night or very early in the morning. These hours communicate a lack of respect. You can be (almost) certain that if your notification wakes your reader up, your email won't last long.
Every user and every type of newsletter is different, though. Context is everything, so you should experiment to find the time frame that best suits your type of communication.
If you found this post interesting, check out “Emailchef launches detailed interactions feed” as well . Knowing your readers’ behavior is invaluable for increasing conversions .
That's when he's saying it.
In this post, we'll help you understand the best time to send a newsletter . There's no universal rule that determines the best time to send emails, but daily routines and habits affect everyone and will impact your open rates .
Know Your Reader
Look at all the newsletter emails you have ghana business email list received over the past month. Note when you received them and when you opened them. You will probably find that you have opened them and read them immediately… or ignored them.
Their performance is not exceptional . We have found that newsletters are generally opened as soon as they are received , or not at all. Distribution is a unique opportunity : the email is either opened and sparks interest, or it is lost.
This means that you need to deliver your newsletter at a time when the reader is able and willing to read it. This will depend on who the reader is, and what you are communicating.
In general, we've found that people are more likely to read work-related emails in the morning , before they get to the office. On the other hand, newsletters about shopping or entertainment are more likely to be read during breaks and moments of relaxation.
The Best Day to Send a Newsletter
The Best Day to Send a Newsletter
Experts agree . The best days to send your newsletter are Tuesdays, Wednesdays and especially Thursdays for purely promotional emails.
The competition will be higher these days, especially on Tuesdays and Thursdays, but your opening rates will be higher.
Sending on Mondays doesn't make much sense because people prefer to focus on scheduling their week. They are also more likely to clean up unwanted emails received over the weekend.
The same applies to Fridays , when you're trying to get things done, or finish them completely.
The Best Time to Send a Newsletter
The Best Time to Send Your Newsletter or Email
If you're sending to parents of young children , do it early. Try to reach them around 6am, before the kids wake up and check their phones for the first time. If you're targeting teenagers , do it late. By 10pm they'll have finished their homework, and they'll be talking to friends. This is the time to grab their attention and jump right into their conversation.
As you can see, context is important , but let's consider some general good habits.
If you send a newsletter between 8am and 8.30am , you will probably get the attention of people who are about to start work.
But this is not the only window to send a newsletter to employees. During lunch, we also allow ourselves a few minutes of distraction even after returning to the desk .
You can try sending your newsletter between 2pm and 3pm .
The Worst Time to Send a Newsletter
This doesn't mean you shouldn't send test emails at other times . Competition for the morning window can be fierce, so if your open rate is already successful, you don't need to change it.
Sending your newsletter between 10am and 11am can also be effective. Users have cleared out the spam that has accumulated overnight, their coffee break is nearby and they are ready for a distraction .
The Worst Time to Send a Newsletter
So, Monday and Friday are not good days to send a newsletter.
Sunday is also a bad idea . People enjoy spending the day with themselves, not reading their emails.
If you want to send during the weekend, opt for Saturday . Competition is lower and readers haven't started closing yet. Try Saturday for business newsletters, but think twice if your content is work-related.
Above all, don't send emails at night or very early in the morning. These hours communicate a lack of respect. You can be (almost) certain that if your notification wakes your reader up, your email won't last long.
Every user and every type of newsletter is different, though. Context is everything, so you should experiment to find the time frame that best suits your type of communication.
If you found this post interesting, check out “Emailchef launches detailed interactions feed” as well . Knowing your readers’ behavior is invaluable for increasing conversions .