Social Monitoring Profiles for Lead Generation in B2B ICT Sector
Posted: Wed Dec 04, 2024 3:52 am
Social Monitoring is an essential part of our Social Media strategy . It requires constant understanding greece phone number list and analysis, knowledge of the ICT Sector and the functioning of B2B companies . Social monitoring encompasses the entire ICT industry or Sector to which we belong and encompasses all departments of the same B2B company : Finance, Marketing, Sales, Management, etc.
Just as there are different social platforms, there are also different ways to monitor the same target or target audience from the point of view of the different departments of a B2B company .
Below we detail the main Social Media Monitoring profiles that can be part of our Online Marketing strategy :
sales through social networks
Social Monitoring for Marketing Departments
Marketing managers must collect information from social networks to help create better online marketing campaigns , help the sales team close more deals and build customer loyalty.
Social Media managers within an Online Marketing team must see themselves as the point of reference for the objectives of the different departments involved in the project.
They should focus their monitoring on the activity of the different contacts and target audience based on the product or service that may interest them, as well as on the conversation they have about words and phrases that are part of the core of our B2B company in the ICT Sector .
Leaders in the ICT industry or sector should be monitored , especially to understand when they mention certain terms on Twitter that may form part of our relevant keywords or Keywords within our Social Monitoring strategy .
social media monitoring lead generation ict
Social Media Monitoring in Customer Service or Technical Support
As we have seen through different examples, Twitter or Facebook have become the new Technical Support or Customer Service phone, due to the importance of the need for a quick and immediate response to the problems of users with our services as a B2B company . 60% of users say they would speak negatively about the company or brand through Social Media if it took them more than 60 minutes to get a response to their queries.
Those responsible for Customer Service or Technical Support must be aware of monitoring, through Social Networks , questions or concerns of users regarding their products or services.
The conversations your customers or potential clients have regarding your products or services. As well as the feedback , both positive and negative, about our B2B company .
Just as there are different social platforms, there are also different ways to monitor the same target or target audience from the point of view of the different departments of a B2B company .
Below we detail the main Social Media Monitoring profiles that can be part of our Online Marketing strategy :
sales through social networks
Social Monitoring for Marketing Departments
Marketing managers must collect information from social networks to help create better online marketing campaigns , help the sales team close more deals and build customer loyalty.
Social Media managers within an Online Marketing team must see themselves as the point of reference for the objectives of the different departments involved in the project.
They should focus their monitoring on the activity of the different contacts and target audience based on the product or service that may interest them, as well as on the conversation they have about words and phrases that are part of the core of our B2B company in the ICT Sector .
Leaders in the ICT industry or sector should be monitored , especially to understand when they mention certain terms on Twitter that may form part of our relevant keywords or Keywords within our Social Monitoring strategy .
social media monitoring lead generation ict
Social Media Monitoring in Customer Service or Technical Support
As we have seen through different examples, Twitter or Facebook have become the new Technical Support or Customer Service phone, due to the importance of the need for a quick and immediate response to the problems of users with our services as a B2B company . 60% of users say they would speak negatively about the company or brand through Social Media if it took them more than 60 minutes to get a response to their queries.
Those responsible for Customer Service or Technical Support must be aware of monitoring, through Social Networks , questions or concerns of users regarding their products or services.
The conversations your customers or potential clients have regarding your products or services. As well as the feedback , both positive and negative, about our B2B company .