One of the biggest email marketing mistakes you can make is not having a solid grasp of who your recipients are. That offer designed for your female audience sounds great, but not in your male audience's inbox. Providing meaningful and valuable content is a wonderful way to engage and influence your customers. If they continue to receive emails that don't apply to their needs or interests, you will lose them.
Resolution - List Segmentation
Consider segmenting your contacts. If you are unfamiliar with the power of segmentation, it is the process of breaking up your email list into specific groups. Segmenting your contacts will allow you to advertising database categorize your contacts by lead, product, or service updates. As well as by demographic and what exactly they are looking for from a subscription. This will allow you to send the right email to the right person, increasing your likelihood of a conversion.
Email Mistake #2 - Grammatical Errors
When it comes to email marketing, nothing is more embarrassing than sending out an email campaign to hundreds of recipients, only to find that you skipped over a spelling error. Everyone makes mistakes, but it's important that you provide educational, persuasive information - and one small grammatical error could take away from your credibility.
Resolution - Utilize your Editors
Triple proof all of your content, send your content to multiple editors, and when all else fails copy and paste the body of the email into a word processor and run a spelling and grammar check. Even the most talented writers and editors can glance over a simple mistake - so be sure to utilize all editing tools and solutions before hitting 'send.'
Download the Email Marketing Best Practices Checklist to learn how to create a killer email campaign to increase your conversion rates
Email Mistake #3 - Straight to the Trash
This mistake is short and sweet, but is one of the worst things that can happen with your email marketing campaign. You polished and fluffed and are ready to drive results - only problem, your campaign landed in the spam/junk folder of your recipient.
