What is OneClick SMS?
Posted: Wed Dec 04, 2024 5:36 am
Converting leads through SMS marketing is not always easy. To make your lead transformation easier , Dataventure has developed a new exclusive method called SMS OneClick . In this article, find out everything you need to know about this exclusive format.
What is OneClick SMS?
OneClick SMS is a patented technology from Dataventure. It is designed to accelerate lead conversion . It requires no form or data entry from the recipient. In the SMS, affinity segmentation and an encrypted/personalized short URL ingest the data.
Dataventure Data At , we use insights to support your segmentation strategy.
To create an audience dedicated to an SMS campaign , we cross declarative and behavioral approaches:
Sociodemographic criteria: age, gender, income, family, etc.
Behavioural and intentional criteria: web browsing score, sectorial appetite, responsiveness, declarative purchase intentions;
Geographic criteria: postal codes, INSEE codes, IRIS codes, local, multi-local or national campaigns.
A mobile landing page is built with the goal of maximizing conversion . A OneClick call-to-action (CTA) button is inserted for lead collection, with a primary domain controller (PDC) without data entry. Contact data is transmitted in WS to the CRM.
Namely: What are the other modules offered by Dataventure to improve the performance of your SMS campaigns?
Store location - local pickup: coordinates of your stores, access;
Videos: promoting your offers through autoplay video;
Animations: interactive experiences, gamification, scratch tickets, games, etc. ;
Content: Highlight your different offers by sliding and/or scrolling;
Collection forms: retrieval of prospect coordinates, custom qualification questions.
What are the advantages of OneClick SMS?
160 characters are not always enough to convey the overseas chinese in usa data desired message. Inserting a link allows you to say more, to present the offer in more detail . The link inserted in the SMS is tracked. It is possible to follow the performance of the campaign in real time : delivery rate, delivery speed, click rate, conversion rate, unsubscribe rate, etc.
The contact is encouraged to click since there is only one link. This improves their understanding of the SMS. In fact, the recipient does not have to wonder which link to click on.
The average click rate for an SMS marketing campaign is 20% . The retention rate is 60%.
OneClick SMS facilitates the prospect's journey to make an appointment, communicate a promotion code, etc. They don't have to fill in their information, it's already pre-filled. This type of rich SMS allows you to increase the number of conversions and thus boost your sales.
A precise geociblage
OneClick SMS offers highly accurate geolocation, ideal for highlighting your marketing offer to the right audience. 3 types of campaigns are offered :
Local campaign : communicate in a specific geographic area to promote your business or service locally.
Multi-local campaign : simultaneously targets the different areas of influence of a network of stores.
National campaign : by targeting the whole of France, the objectives of promoting the website and generating leads are achieved.
3 Customer Acquisition Strategies in Rich SMS..
OneClick SMS is a multi-purpose format. We offer customer acquisition strategies tailored to your campaign objectives, while respecting the GDPR:
Drive-To-Web – Is your goal to drive traffic to your website? We perform national segmentation and use socio-demographic/behavioral segmentation data. This type of strategy is perfect for an online store, online services or in the charitable world.
Drive-To-Store. Do you want to boost traffic to your point of sale? We implement a geographic approach by segmenting the areas of influence by IRIS, INSEE or postal codes. This strategy is perfect for promoting important events, local promotions or the opening of points of sale.
Lead Generation. Do you want to generate qualified leads for a product or service? We adopt national segmentation or mechanical geolocation, creating a mini mobile collection site. We offer this strategy if you have long sales cycles (cars, real estate, equipment, etc.) or if you want to build a database of potential customers.
What is OneClick SMS?
OneClick SMS is a patented technology from Dataventure. It is designed to accelerate lead conversion . It requires no form or data entry from the recipient. In the SMS, affinity segmentation and an encrypted/personalized short URL ingest the data.
Dataventure Data At , we use insights to support your segmentation strategy.
To create an audience dedicated to an SMS campaign , we cross declarative and behavioral approaches:
Sociodemographic criteria: age, gender, income, family, etc.
Behavioural and intentional criteria: web browsing score, sectorial appetite, responsiveness, declarative purchase intentions;
Geographic criteria: postal codes, INSEE codes, IRIS codes, local, multi-local or national campaigns.
A mobile landing page is built with the goal of maximizing conversion . A OneClick call-to-action (CTA) button is inserted for lead collection, with a primary domain controller (PDC) without data entry. Contact data is transmitted in WS to the CRM.
Namely: What are the other modules offered by Dataventure to improve the performance of your SMS campaigns?
Store location - local pickup: coordinates of your stores, access;
Videos: promoting your offers through autoplay video;
Animations: interactive experiences, gamification, scratch tickets, games, etc. ;
Content: Highlight your different offers by sliding and/or scrolling;
Collection forms: retrieval of prospect coordinates, custom qualification questions.
What are the advantages of OneClick SMS?
160 characters are not always enough to convey the overseas chinese in usa data desired message. Inserting a link allows you to say more, to present the offer in more detail . The link inserted in the SMS is tracked. It is possible to follow the performance of the campaign in real time : delivery rate, delivery speed, click rate, conversion rate, unsubscribe rate, etc.
The contact is encouraged to click since there is only one link. This improves their understanding of the SMS. In fact, the recipient does not have to wonder which link to click on.
The average click rate for an SMS marketing campaign is 20% . The retention rate is 60%.
OneClick SMS facilitates the prospect's journey to make an appointment, communicate a promotion code, etc. They don't have to fill in their information, it's already pre-filled. This type of rich SMS allows you to increase the number of conversions and thus boost your sales.
A precise geociblage
OneClick SMS offers highly accurate geolocation, ideal for highlighting your marketing offer to the right audience. 3 types of campaigns are offered :
Local campaign : communicate in a specific geographic area to promote your business or service locally.
Multi-local campaign : simultaneously targets the different areas of influence of a network of stores.
National campaign : by targeting the whole of France, the objectives of promoting the website and generating leads are achieved.
3 Customer Acquisition Strategies in Rich SMS..
OneClick SMS is a multi-purpose format. We offer customer acquisition strategies tailored to your campaign objectives, while respecting the GDPR:
Drive-To-Web – Is your goal to drive traffic to your website? We perform national segmentation and use socio-demographic/behavioral segmentation data. This type of strategy is perfect for an online store, online services or in the charitable world.
Drive-To-Store. Do you want to boost traffic to your point of sale? We implement a geographic approach by segmenting the areas of influence by IRIS, INSEE or postal codes. This strategy is perfect for promoting important events, local promotions or the opening of points of sale.
Lead Generation. Do you want to generate qualified leads for a product or service? We adopt national segmentation or mechanical geolocation, creating a mini mobile collection site. We offer this strategy if you have long sales cycles (cars, real estate, equipment, etc.) or if you want to build a database of potential customers.