17. L‘oréal: “because you’re worth it”becau5e you’re w0rth it. 50 years of celebrating egypt mobile phone numbers database women’s worth.Sourcewho doesn‘t want to feel like they’re worth it? The folks at l oréal worked with the theory that women wear makeup in order to make themselves appear “beautiful” so they feel desirable, wanted, and worth it.What I like: the tagline isn‘t about the product — it’s about the image the product can deliver for you. This message allowed l oréal to push a much more powerful message for something that many would consider frivolous or superficial.

18. California milk processor board: “got milk?”got milk?Sourcewhile most people are familiar with the “got milk?” campaign, not everyone remembers that it was launched by the california milk processor board cmpb to combat the rapid increase in fast food and soft beverages.The campaign was meant to bring some life to a “boring” product, ad executives told time magazine.The simple words “got milk?” scribbled above celebrities, animals, and children with milk mustaches ran from 2003 until 2014.