products and services that require more research, such as in the fields of technology, education, finance, and healthcare).
Both large and small brands can benefit from joining this app. However, lifestyle and entertainment brands that rely solely on direct sales may find it difficult to achieve their goals on Zhihu. Problems that Zhihu Marketing Can Solve With its knowledge community, Zhihu fills a gap in China's social media landscape by: Building thought leadership in key industries Build credibility and consumer trust Increase brand awareness So, where are the opportunities for Zhihu? Zhihu Opportunities Western brands can use Zhihu to: Attract high-quality audiences: also applies to high-end and niche products (note: direct sales are prohibited) Build authority: demonstrate their expertise by participating in Q&A discussions or publishing in-depth articles Introduce customers to products and services How Zhihu works south africa whatsapp resource for brands Brands can enjoy the following benefits of Zhihu: Q&A participation: answer users' questions related to their industry or products Content marketing: create long-form articles to build trust and awareness Paid content: provide useful courses or paid consultations Zhihu advertising The platform offers a variety of advertising options, but they should not be overused: Information flow ads: integrate into the user's information flow Display ads: traditional banner or sidebar ads Here is some additional information about Zhihu advertising.
Zhihu Marketing Strategies Successful marketing on Zhihu includes: Creating valuable and informative content that addresses specific issues or answers specific questions Hosting live discussions on specific topics not relevant to users Collaborating with industry thought leaders (intellectuals, scholars) to enhance brand credibility Compared to many other platforms, Zhihu has weaker social networking capabilities. Therefore, we recommend not over-promoting your brand and content to avoid feeling "spammy" and "promotional," but to contrast with well-known thought leaders with important insights.
