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Posted: Wed Dec 04, 2024 6:38 am
eSports Tournaments: How Can Affiliates Benefit?
eSports Tournaments
What once was a narrow niche for geeks has evolved into a worldwide phenomenon in the past decade thanks to technological advances, global internet expansion, and worldwide passion for competitive gaming. And, of course, there was the Covid-19 pandemic, which boomed the gaming niche.
With an audience of 234 million enthusiasts and 240 million occasional viewers in 2021 (probably surpassing 500 million today), eSports tournaments have become the most viewed events in the USA, surpassing the NBA and NHL finals.
The global popularity of eSports offers plenty of opportunities to affiliate marketers. A vast choice of sports, huge budgets, and lots of tournaments – a chance no igaming affiliate marketer should miss.
Read on to find out howbelgium consumer email list to take advantage of eSports tournaments to boost offers’ visibility and maximize your profit.
Why Promote Your Offers Around eSports Tournaments?
eSports tournaments offer
Source: DraftKings
There’s no better time to promote your gaming offers to your target audience than around eSports tournaments. Why does this work?
Because of the huge audience reach and their emotional tie to their favourite teams.
Here’s why you should focus on marketing your offers online during tournament seasons:
Euphoria – eSports fans consume online content related to eSports matches, which creates many opportunities to offer advertising – you get your ads right in front of the warmed-up, interested, and engaged audience.
Spending more time online – eSports tournaments increase website traffic as fans are constantly looking for the latest news and updates on matches.
Greater reach – With fans spending lots of time online, advertisers have a chance to get impressions, clicks and conversions around all of their marketing channels.
PropellerAds-iGaming Platforms for Affiliates
Ketch-up
Top 5 Best iGaming Platforms 2024: Where to Find an Offer?
Another important reason that makes eSports competitions the best time to promote your iGaming offers is that they are going on all year round! This means that your offers can run throughout the year, making you money.
How to Craft Eye-Catchy eSports Creatives That Drive Conversions?
Eye-Catchy eSports Creatives
Source: GG.BET
When preparing your eSports campaigns, you want them to be attention-grabbing and drive conversions. Of course, you do! But how?
Here are 3 golden rules on how to craft eSports creatives that convert:
#1. Design Compelling Visuals. The more relevant and compelling the ad is, the higher the chance of clicking on it! Make sure your creatives and website media contain colours and imagery corresponding to the relevant eSports game.
#2. Create Valuable Content. Since game fans are usually into their hobby, you need to create high-quality content that resonates with them and offers value to make them want to read, and even share online.
You don’t have to be an eSports fan to know the games. Do some research, read about a particular game you want to promote, and you can even spend an hour playing it. Then you will understand what is so cool about it, so you will easily form values that will get right into the hearts of your users.
#3. Keep Up with the Latest eSports Games and Trends. The eSports industry is ever-evolving and dynamic, with new game releases and events almost every week. Keeping up with the latest news in the industry will allow you to create valuable content and offers. An easy way to do this is by following the upcoming eSports tournaments.
PropellerAds -iGaming-Content-Strategy
Ketch-up
iGaming Content Strategy: Expert Insights
7 Tips to Boost Your Offers’ Visibility and Maximize Conversions
Whether you’re a rookie or a vetted affiliate marketer, here are X tips on how to maximize your advertising efforts and boost your offers’ ROI.
Run most ads before, during, and after the tournament to maintain audience engagement. But, make sure you align the launch time with the peak activity hours per each region.
Personalise ads’ content based on your audience’s actions. Encourage consecutive deposits or making higher bets.
Place ads across various channels, including social media platforms, Google Ads, and broadcasting channels to reach more people.
Track and analyse audience behaviour to adjust your creatives as needed.
eSports Tournaments
What once was a narrow niche for geeks has evolved into a worldwide phenomenon in the past decade thanks to technological advances, global internet expansion, and worldwide passion for competitive gaming. And, of course, there was the Covid-19 pandemic, which boomed the gaming niche.
With an audience of 234 million enthusiasts and 240 million occasional viewers in 2021 (probably surpassing 500 million today), eSports tournaments have become the most viewed events in the USA, surpassing the NBA and NHL finals.
The global popularity of eSports offers plenty of opportunities to affiliate marketers. A vast choice of sports, huge budgets, and lots of tournaments – a chance no igaming affiliate marketer should miss.
Read on to find out howbelgium consumer email list to take advantage of eSports tournaments to boost offers’ visibility and maximize your profit.
Why Promote Your Offers Around eSports Tournaments?
eSports tournaments offer
Source: DraftKings
There’s no better time to promote your gaming offers to your target audience than around eSports tournaments. Why does this work?
Because of the huge audience reach and their emotional tie to their favourite teams.
Here’s why you should focus on marketing your offers online during tournament seasons:
Euphoria – eSports fans consume online content related to eSports matches, which creates many opportunities to offer advertising – you get your ads right in front of the warmed-up, interested, and engaged audience.
Spending more time online – eSports tournaments increase website traffic as fans are constantly looking for the latest news and updates on matches.
Greater reach – With fans spending lots of time online, advertisers have a chance to get impressions, clicks and conversions around all of their marketing channels.
PropellerAds-iGaming Platforms for Affiliates
Ketch-up
Top 5 Best iGaming Platforms 2024: Where to Find an Offer?
Another important reason that makes eSports competitions the best time to promote your iGaming offers is that they are going on all year round! This means that your offers can run throughout the year, making you money.
How to Craft Eye-Catchy eSports Creatives That Drive Conversions?
Eye-Catchy eSports Creatives
Source: GG.BET
When preparing your eSports campaigns, you want them to be attention-grabbing and drive conversions. Of course, you do! But how?
Here are 3 golden rules on how to craft eSports creatives that convert:
#1. Design Compelling Visuals. The more relevant and compelling the ad is, the higher the chance of clicking on it! Make sure your creatives and website media contain colours and imagery corresponding to the relevant eSports game.
#2. Create Valuable Content. Since game fans are usually into their hobby, you need to create high-quality content that resonates with them and offers value to make them want to read, and even share online.
You don’t have to be an eSports fan to know the games. Do some research, read about a particular game you want to promote, and you can even spend an hour playing it. Then you will understand what is so cool about it, so you will easily form values that will get right into the hearts of your users.
#3. Keep Up with the Latest eSports Games and Trends. The eSports industry is ever-evolving and dynamic, with new game releases and events almost every week. Keeping up with the latest news in the industry will allow you to create valuable content and offers. An easy way to do this is by following the upcoming eSports tournaments.
PropellerAds -iGaming-Content-Strategy
Ketch-up
iGaming Content Strategy: Expert Insights
7 Tips to Boost Your Offers’ Visibility and Maximize Conversions
Whether you’re a rookie or a vetted affiliate marketer, here are X tips on how to maximize your advertising efforts and boost your offers’ ROI.
Run most ads before, during, and after the tournament to maintain audience engagement. But, make sure you align the launch time with the peak activity hours per each region.
Personalise ads’ content based on your audience’s actions. Encourage consecutive deposits or making higher bets.
Place ads across various channels, including social media platforms, Google Ads, and broadcasting channels to reach more people.
Track and analyse audience behaviour to adjust your creatives as needed.