It is a method of collecting, aggregating, and analyzing quantitative and qualitative user data. It shows how customers interact with a product or website and why.
UBA is sometimes confused with UEBA, or user and entity behavior analytics. It focuses more on cybersecurity and data protection than conversion optimization. Behavioral analytics is also sometimes confused with validation, which is more about predicting user behavior than improving the user experience (UX).
When you want to answer business questions lebanon whatsapp number data like “Why do people come to my site?” or “Why do they leave?” traditional analytics alone can tell you that quantitative activity is happening, but it can’t give you any “why.” That’s where user behavior analytics comes in, with tools that help you get a complete picture of user behavior:
Session recordings are visualizations of real user interactions that occur on your website. For example, clicks, taps, and scrolls. You can view them to see how people actually interact with different pages during their path to purchase.
